PR News
Technology to Keep Prospects and Boost Returns
This article discusses retargeting & remarketing, among ways a business has the capability to stay in touch with prospects online such as Google Remarketing.
Tag
online marketing
PR News
How Online Search Is Becoming More Like Offline Search
Brand reputation is playing a bigger role in the success of your website. Take your website traffic cue from offline search strategies.
PR News
Scribe Partners with Marketo, Provides Better Access to Business-Critical Data
Scribe Software partnered with Marketo and now offer customers access to business-critical data by fully integrating marketing campaign data with Microsoft Dynamics CRM.
PR News
Marissa Mayer's New Yahoo! & Food for Thought on Goofacehoo!
Marissa Mayer's recent Yahoo! moves are a huge plus for her leadership even despite a PR goof these last days. But what are we to make of Yahoo!, Google, and Facebook integration?
Insights & Strategy
4 LinkedIn SEO Tricks to Help Your Profile Rank
LinkedIn is more than just a social networking site; it is also a powerful marketing tool for any organization. This is why it is important to optimize your profile for the search engines. Your LinkedIn profile provides one way for customers to find you on the web. On the flip side, if you’re using LinkedIn to get a job, an optimized profile will make it easy for prospective employers to find you. Here are 4 tips to increase the visibility of your LinkedIn profile.
PR News
Internet Radio, the Next Big Think in Online Advertising?
Internet radio might not be the most impressive in terms of audience, but this particular digital medium is catching the eye of marketers.
PR News
The 10 Most Effective Tips on Building Your E-mail List
Regardless of your industry, current and potential clients are now connected online. They fire up search engines to look for products and services that would meet their needs. As such, having a strong e-mail list on your website proves to be an all-important factor in keeping in touch with your customer base, as well as in reaching your prospects.
PR News
Marketers Use Data Management Platforms to Drive Higher ROI
There is a vast amount of advertising – and customer-related data available, and marketers need to make the best of it. This means they need to use the best solutions to gather this data and find the most suited methods in order to drive the highest ROI. In order to harness this large amount of information marketers turn to data management platforms (DMPs), as a new report shows.
PR News
Facebook, The World’s Most Popular (Anti) Social Network
As if stealing our photos and trying to sell them to advertisers via its alter-ego Instagram wasn’t enough, Facebook has taken its relentless pursuit of profits to even more extreme levels - asking certain users to pay to send messages to ‘non-friends’ and ‘ensure’ they don’t end up being labeled as spam.
PR News
How AOL's Advertising.com Roll-Up Built — and Broke — the Modern AdTech Stack
AOL’s Advertising.com Group announced today that it acquired Sunnyvale, California –based retargeting and intent-based targeted advertising company Buysight Inc. for an undisclosed amount of money. Advertising.com Group made the acquisition in an attempt to consolidate its premium advertising product and delivering publishers, advertisers and agencies seeking to maximize the value of their online brands through better ad-targeting solutions across display, mobile and video.