online marketing

PR Happenings at BerlinRosen, FleishmanHillard, Omnicom PR, Global Strategy Group, and MWWPR

2016-10-25 by Archie Obrien
Groundbreaking on New York’s Second Highest Skyscraper

Groundbreaking on New York’s Second Highest Skyscraper BerlinRosen did double duty at the recent groundbreaking ceremonies at 1 Vanderbilt near Grand Central Station in Midtown. The New York PR firm represents the project developer SL Green as well as Mayor Bill de Blasio who was among the dignitaries attending the ceremony. BerlinRosen works with the Mayor’s re-election campaign currently, and if he wins that bid he’ll still be serving in 2020 when the new building is slotted to be completed. The 1 Vanderbilt project includes building a 58-story tower over 1400 feet tall as well as an overhaul of Grand... Read More >

Fallbrook Public Utility District Seeking New Internet Website

2016-10-11 by Jason Tannahill
Fallbrook Public Utility District Seeking New Internet Website

The Fallbrook Public Utility District (FPUD), in California is seeking proposals for a new Internet website for the District. The current website address is www.fpud.com. The goal for the new site is to continue to present the FPUD in a positive image, with a website that is user-friendly, easy to navigate, and informative. BACKGROUND Fallbrook Public Utility District, which shall be referred to as FPUD in this RFP, is a public agency that provides potable and recycled water, and sewer service, in Fallbrook, California to a service area of approximately 34,500. The District has about 9,200 potable water accounts, 600... Read More >

Rhode Island Seeks New Digital Agency

2016-09-23 by Aaron Sarno
Rhode Island Seeks Marketing Agency

The Rhode Island Commerce Corporation is seeking a new digital agency to develop and design a new destination website for Rhode Island, replacing the current www.VisitRhodeIsland.com. Services required are website redesign, website production, ongoing website support and search engine optimization.  They seek a firm  is able to develop a strategic approach to organizing content that inspires, informs and drives action. Additional services may include, strategic planning, content marketing strategy, persona development, and mobile first user experience development. Tourism is an important driver of the Rhode Island economy, contributing $2.38 billion to its economy, supporting over 39,000 jobs and providing more than... Read More >

Morgan State University Issues Digital Marketing RFP

2016-09-16 by Aaron Sarno
Morgan State University Issues Digital Marketing RFP

Morgan  State University, founded  in 1867, is  a  doctoral/research  university and has issued an RFP for a Digital Marketing and Branding of Online Degree and Certificate Programs. With  an enrollment of over  7,725  students and  a staff of 2,200,  the  Northeast Baltimore campus is the largest of the State's four historically black institutions and offers baccalaureate, master and  doctoral programs in the fields of liberal  arts, the sciences, engineering, public  health, nursing, education, and  business, etc. Morgan  has  taken  the  strategic  decision  to  offer  an  increasing  number   of online  degree programs.   These  online  degree  and  /or  certificate  programs  are  expected ... Read More >

Retail PR and Marketing Takes Flight in Today’s India

2016-09-12 by Richard D. Pace
Retail PR and Marketing Takes Flight in Today’s India

As the economy in India grows along with a healthy middle class, so does retail shopping, and those involved are learning the tricks of the trade to bring more customers through the door and to the cash registers. Some of these changes have happened so fast that it’s eye-opening to see how those with the ingenuity to figure out different approaches are in the unique position to bring their brands from local to national and even global within just a few years. And that’s exactly what’s happening as their new malls turn into the place to be for India’s youth,... Read More >

Sacramento, California Seeks Website Company

2016-09-03 by Jason Tannahill
Sacramento, California Seeks Website Company

West Sacramento, California is a thriving riverfront City encompassing approximately 22 square miles, with a population of approximately 54,000. In 2014 the United States Conference of Mayors named West Sacramento the Most Livable City in America among those with fewer than 100,000 residents. West Sacramento is building on this achievement by continuing to invest in strategic infrastructure and community improvements, including planning for new bridges and public transportation, and using smart technology to provide increasingly efficient services to the public. West Sacramento has a growing network of Urban Farms and an expanding global food and beverage hub comprised of international... Read More >

Digital Marketing RFP Issued By Youngstown State University in Ohio

2016-08-23 by Aaron Sarno
Digital Marketing RFP Issued By Youngstown State University in Ohio

Youngstown State University (YSU)  is seeking qualified vendors to assist with the planning, optimization, management and placement of digital marketing assets. YSU, an urban research university, emphasizes a creative, integrated approach to education, scholarship, and service. YSU consists of the College of Graduate Studies and six undergraduate colleges: the Williamson College of Business Administration; the Beeghly College of Education; the College of Creative Arts & Communication; the Bitonte College of Health and Human Services; the College of Liberal Arts and Social Sciences; and the College of Science, Technology, Engineering, and Mathematics. Degrees offered include associate, bachelor’s, master’s, and doctorate. YSU... Read More >

Central Wisconsin Airport Looking For High-Class Marketing Campaign

2016-08-22 by Aaron Sarno
Central Wisconsin Airport Looking For High-Class Marketing Campaign

The Central Wisconsin Airport has issued an RFP for marketing companies.  They seek someone who can create “a high class marketing campaign.” The Central Wisconsin Airport (CWA) is a primary commercial service airport located in Mosinee, Wisconsin. The Airport is located 200 miles east of Minneapolis and 200 miles northwest of Milwaukee. CWA has approximately 115,000 annual passenger departures. The Airport is served by American, Delta, and United Airlines with non-stop service to Chicago, Detroit and Minneapolis/St. PaulWhile CWA connects to three major international hubs (Chicago O’Hare, Detroit, and Minneapolis/St.Paul) the top 5 destinations, out of the catchment area, are... Read More >

Kickstarter Campaign For Solar Powered, Water-Proof Speakers Gains Major Traction

2016-08-16 by Aaron Sarno

Sometimes we see a product and we just say WOW! This is one of those times a product is sure to revolutionize a category, which is saying something given how cluttered the wireless speaker category is. LEMON has just created the most advanced solar powered, smart wireless speaker available and it is simply amazing. Their new speaker, California Roll, is the world's first waterproof, solar powered speaker, and combines top of the line sound quality with voice activated technology. It runs on solar power using NASA developed technology - contributing to a more sustainable planet – while still boasting amazing... Read More >

Making Biotech Advances Known

2016-08-03 by Aaron Sarno
Making Biotech advances known

Biotech may seem highly technical to everyone outside of the field, and in fact, it may be exactly that. But even highly technical things can become understandable when discussed in the right way. Advances in biotech often happen in minute adjustments, so it seems pointless to keep the public informed about every little thing. But when the big stuff happens, it’s important that it is shared openly and in a way that is easily understood by the average person. You cannot assume that people know what your product is and what it does, or that they won’t care just because... Read More >

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