online marketing

What You Need to Know About Digital PR

2017-04-12 by Aaron Sarno
What You Need to Know About Digital PR

In many ways digital PR is most successful when built around relationships. Digital content usually has a use-by date of about three months or less from the initial release of the article. So even if you managed to get an article into one of the big media sites such as Huffington Post, the New York Times, Fortune, or the like, after a few months it’s just old news. Digital content also isn’t the best for some traditional PR specialties such as event planning, spokesperson training, and trade shows. But it has the advantage of future possibilities and evergreen content, while... Read More >

National Civic League Seeks Digital Agency

2017-03-16 by Richard D. Pace
National Civic League

The National Civic League is seeking a digital agency for a website redesign. For more than 120 years, the National Civic League has worked to advance good governance and civic engagement to create inclusive, thriving communities. They achieve this by inspiring, supporting and recognizing equitable approaches to community decision-making. Through its signature effort, the All-America City Award and its work on racial healing, sustainability, health equity and fiscal sustainability, NCL supports cities to create a better more equitable and inclusive future. Headquartered in Denver, Colorado, the National Civic League operates with a full-time staff of six, with two contractors –... Read More >

Using Consumer Reviews And Influencer Marketing To Boost PR

2017-03-02 by Aaron Sarno
Using Consumer Reviews and Influencer Marketing to Boost PR

Influencer marketing is growing in the world of Public Relations these days, and it should be since many studies have shown that consumers prefer getting information about products from other consumers rather than through ads. But there are some key issues to consider when using influencer marketing. Endorsements If a blogger that also writes primarily about foods and recipes stumbles onto a new product that she loves (or not) and then writes about it, than it is an unsolicited and unpaid review. That situation doesn’t require any disclosure since there is nothing to disclose. However, if there is free product provided... Read More >

Digital Marketing RFP Issued By College

2017-02-14 by Jason Tannahill
Digital Marketing RFP Issued By College

Gateway Technical College is seeking proposals from qualified companies providing digital marketing/advertising services including digital advertising campaign design and management and media buying. Gateway Technical College is a municipal corporation of the State of Wisconsin primarily engaged in post-secondary and adult education. Gateway is one of sixteen districts in the Wisconsin Technical College system. The Gateway district consists of Kenosha, Racine and Walworth counties with major campuses located in each county. Gateway Technical College collaborates with communities in its three counties to ensure economic growth and viability by providing education, training, leadership, and technological resources to meet the changing needs... Read More >

Illinois Town Issues Digital RFP

2017-02-08 by Richard D. Pace
Illinois Town Issues Digital RFP

Village of Summit, Illinois has issued an RFP for Website Design to improve the quality of the Village's website. The Village seeks to create a dynamic mobile friendly website that is designed and organized in a manner that allows viewers with limited computer experience to easily find and access information. The site is intended to act as a marketing tool for the Village to highlight the community, its assets, and attractions to potential residents and businesses. The site should be easy to update, modify, and The Village desires that this relationship be in place for several years. Background The Village... Read More >

Brooklyn Navy Yard Issues Website RFP

2016-11-22 by Jason Tannahill
Brooklyn Navy Yard Issues Website RFP

With the rollout of its new brand, Brooklyn Navy Yard (BNY) is seeking to create a single new website that reflects BNY’s new identity, based on a consolidation of two existing websites: Brooklynnavyyard.org and BLDG92.org. The goal is to create a website that is aligned with our new brand, impactful, highly functional and interactive for tenants and the general public. Along with a complete visual redesign, they need to identify the problem areas of our existing sites and make improvements. About the Brooklyn Navy Yard BNYDC’s mission is to fuel New York City’s economic vitality by creating and preserving quality... Read More >

Seeking An Arizona Based Digital Media Agency

2016-11-11 by Jason Tannahill
Seeking An Arizona Based Digital Media Agency

The GVR Foundation (GVRF), the non-profit 501(c)(3) affiliate of Green Valley Recreation, Inc. (GVR) in Green Valley, Ariz., is issuing a Request for Proposals (RFP) to solicit proposals from qualified web firms with demonstrated capabilities for the design and development of a new tourism/economic development website and for a three (3) year contract for web hosting, technical support and maintenance with an optional two (2) year renewal. The website will be under the domain www.RetireArizona.org. Intro Grow Green Valley, Arizona! The purpose of this request for proposal (RFP) is to solicit qualified web firms to design and develop a brand... Read More >

California Sherriffs Looking To Hire Marketing Agency

2016-11-10 by Jason Tannahill
California Sherriffs Looking To Hire Marketing Agency

The Sonoma County Sheriff’s Office (SCSO) in California has historically been known as an agency where deputies could gain experience in a variety of areas (e.g., patrol, helicopter, marine), and where sworn and civilian staff alike could earn a salary and benefits package that was regionally competitive. Over the past 5-8 years, however, the tightening of the economy and a stagnation in county wages, combined with the cost of living in Sonoma County, have made recruitment of qualified individuals especially difficult. The recruitment challenge affects both sworn and civilian positions at the Sheriff’s Office. Some positions, such as deputy sheriff,... Read More >

University of North Carolina School of the Arts Issues Search Engine Optimization & Marketing RFP

2016-11-01 by Richard D. Pace
University of North Carolina School of the Arts Issues Search Engine Optimization & Marketing RFP

The University of North Carolina School of the Arts, the UNC system’s conservatory for the arts, dedicated entirely to the professional training of students possessing exceptional talents in the performing, visual and moving image arts has issued an RFP for a Search Engine Optimization, Search Engine Marketing, Digital Advertising Services agency. UNCSA offers students focused, intensive, professional training at the high school, undergraduate, and graduate levels in its schools of Dance, Design and Production, Drama, Filmmaking and Music. UNCSA has an existing website (uncsa.edu) that is hosted and run on OmniUpdate. UNCSA seeks to expand inquiries and applications for our... Read More >

Ohlone Community College District Seeks Digital Agency

2016-10-27 by Jason Tannahill
Ohlone Community College District Seeks Digital Agency

The Ohlone Community College District (“Ohlone College”) serves the cities of Fremont, Newark and parts of Union City in the East Bay region of the San Francisco Bay Area and is seeking a new digital agency to create a website.  The Fremont Campus is located on Mission Boulevard south of Interstate 680 and the historic Mission San Jose on a 534-acre site.  The Ohlone College Newark Center for Health Sciences and Technology is located on Cherry Street in Newark, CA on an 81-acre site. The Ohlone College is an accredited educational facility, accredited by the Accrediting Commission for Community and... Read More >

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