What You Need to Know About Digital PR
In many ways digital PR is most successful when built around relationships. Digital content usually has a use-by date of about three months or less from the initial release of the article. So even if you managed to get an article into one of the big media sites such as Huffington Post, the New York Times, Fortune, or the like, after a few months it’s just old news. Digital content also isn’t the best for some traditional PR specialties such as event planning, spokesperson training, and trade shows. But it has the advantage of future possibilities and evergreen content, while... Read More >