Results depend highly on the amount of money invested when it comes to marketing campaigns. You cannot get the results of a USD 100,000 campaign with an USD 100 investment. Creativity plays an important role, but it is not everything and money is necessary. In fact, B2B marketers say that budget is their number one challenge, as an August 2012 study by Demandbase and Ziff Davis shows.
There is a vast amount of advertising – and customer-related data available, and marketers need to make the best of it. This means they need to use the best solutions to gather this data and find the most suited methods in order to drive the highest ROI. In order to harness this large amount of information marketers turn to data management platforms (DMPs), as a new report shows.
Sightly has raised $5.6 million in venture capital, positioning the local video company for even more rapid growth. Sightly's local video platform helps businesses get found by consumers perusing video, mobile and social media.
As if stealing our photos and trying to sell them to advertisers via its alter-ego Instagram wasn’t enough, Facebook has taken its relentless pursuit of profits to even more extreme levels - asking certain users to pay to send messages to ‘non-friends’ and ‘ensure’ they don’t end up being labeled as spam.
Brafton's fully customized campaigns, provide unique video content to fuel awareness, leads and sales.
AOL’s Advertising.com Group announced today that it acquired Sunnyvale, California –based retargeting and intent-based targeted advertising company Buysight Inc. for an undisclosed amount of money. Advertising.com Group made the acquisition in an attempt to consolidate its premium advertising product and delivering publishers, advertisers and agencies seeking to maximize the value of their online brands through better ad-targeting solutions across display, mobile and video.
There's one thing Sheepy doesn't get: mystery shoppers. Mobee just got caught in the sheepworks.
Well over a year after its official launch back in July 2011, Yahoo started the first campaign to promote its gossip site omg! The campaign includes several components and was created by Pitch, which also handled experiential and PR. The social and digital elements are handled by MediaVest, while for CBS will take on the outdoor campaign.
Multichannel retail is on the rise, and mobile shopping is trending among younger people as a new survey of U.S. and U.K. consumers conducted by digital marketing group Econsultancy shows. These results only come to underline a buying channel that has been promoted for years and some current studies as well.