Email Marketing: What Came First, the Campaign or the List?
For many small business owners, email marketing presents a bit of a chicken and egg quandary. What comes first – a decent sized email list or your first campaigns?
Tagged: online marketing
Lack of Budget is B2B Marketers’ Biggest Challenge
Results depend highly on the amount of money invested when it comes to marketing campaigns. You cannot get the results of a USD 100,000 campaign with an USD 100 investment. Creativity plays an important role, but it is not everything and money is necessary. In fact, B2B marketers say that budget is their number one challenge, as an August 2012 study by Demandbase and Ziff Davis shows.
Marketers Use Data Management Platforms to Drive Higher ROI
There is a vast amount of advertising – and customer-related data available, and marketers need to make the best of it. This means they need to use the best solutions to gather this data and find the most suited methods in order to drive the highest ROI. In order to harness this large amount of information marketers turn to data management platforms (DMPs), as a new report shows.
Video PR: Slightly Video Platform Receives $5.6 Million Investment
Sightly has raised $5.6 million in venture capital, positioning the local video company for even more rapid growth. Sightly’s local video platform helps businesses get found by consumers perusing video, mobile and social media.
Facebook, The World’s Most Popular (Anti) Social Network
As if stealing our photos and trying to sell them to advertisers via its alter-ego Instagram wasn’t enough, Facebook has taken its relentless pursuit of profits to even more extreme levels – asking certain users to pay to send messages to ‘non-friends’ and ‘ensure’ they don’t end up being labeled as spam.
Brafton Releases New Video Content Marketing Service
Brafton’s fully customized campaigns, provide unique video content to fuel awareness, leads and sales.
Buysight, Inc. Acquired by AOL’s Advertising.com Group
AOL’s Advertising.com Group announced today that it acquired Sunnyvale, California –based retargeting and intent-based targeted advertising company Buysight Inc. for an undisclosed amount of money. Advertising.com Group made the acquisition in an attempt to consolidate its premium advertising product and delivering publishers, advertisers and agencies seeking to maximize the value of their online brands through better ad-targeting solutions across display, mobile and video.
Shopping PR: Who Pays $1.1 Million for Mystery Shopper Reviews?
There’s one thing Sheepy doesn’t get: mystery shoppers. Mobee just got caught in the sheepworks.
5 Things To Know Before You Start a Marketing Plan
Good marketing comes from good understanding—knowing what makes your company unique and knowing why the customer should care. Do you have this kind of understanding about your brand? You should. Before you launch a...
Yahoo UK Launches First Integrated Campaign to Promote omg!
Well over a year after its official launch back in July 2011, Yahoo started the first campaign to promote its gossip site omg! The campaign includes several components and was created by Pitch, which also handled experiential and PR. The social and digital elements are handled by MediaVest, while for CBS will take on the outdoor campaign.
