Video PR: Slightly Video Platform Receives $5.6 Million Investment
Sightly has raised $5.6 million in venture capital, positioning the video company for rapid growth. Sightly’s local video platform helps businesses get found by consumers perusing video, mobile and social media.
Moscow-based Bright Capital Digital led the investment round with new investors Foresight Ventures. Floodgate, Tomorrow Ventures, Bullpen Capital, Mack Capital and 500 Startups also contributed to this round of funding.
Mike Maples of Floodgate explains the logic of the investment:
“Local is exploding. Sightly not only has a compelling vision of where the market is heading for consumers and local businesses, but they have a breakthrough approach on how to make that vision a reality and create a game changer in local advertising.”
John McIntyre, Founder, and CEO of Sightly shares his vision for the company:
“We believe that video – particularly on mobile devices – is going to drive how consumers find and choose local businesses. This funding from both new and current investors not only validates this vision but supports its realization.”
Focusing on local video, Sightly recently sold its corporate video production division and their original name of PixelFish. McIntyre says Sightly will use the new capital to reach a broader audience (primarily made up of small-to-medium-sized businesses, national multi-location brands and major channel partner) and enhance the platform’s functionality.
Former Navy Seal Brandon Webb noted “Video, social, digital and all marketing will continue to need to be creative, smart and well done to capture increased market share. The noise will only get louder, not quieter.”