AOL’s Advertising.com Group announced today that it acquired Sunnyvale, California–based retargeting and intent-based targeted advertising company Buysight Inc. for an undisclosed amount of money. Advertising.com Group made the acquisition in an attempt to consolidate its premium advertising product and delivering publishers, advertisers and agencies seeking to maximize the value of their online brands through better ad-targeting solutions across display, mobile and video.
Buysight will become part of the Advertising.com Group which includes Advertising.com, ADTECH, The AOL On Network, goviral and Pictela.
“Our acquisition of Buysight is the perfect complement to our powerful suite of offerings for advertisers, agencies and publishers seeking to maximize their brands online,” said Ned Brody, CEO, Advertising.com Group. “We strongly believe that both brand and performance display, as well as mobile and video campaigns benefit from dynamic, targeted creatives and messaging. The acquisition of Buysight brings proven Dynamic Creative Optimization and machine learning capabilities which will further enhance AdLearn, our market-leading optimization engine, and its ability to provide brands and performance marketers a comprehensive and integrated optimization solution across channels.”
“Buysight is thrilled to become part of AOL and the Advertising.com Group,” stated Armin Ebrahimi, CEO of Buysight. “The Advertising.com Group’s platforms bring even greater intelligence and scale to Buysight’s data-driven performance advertising business. Our retargeting and mid-funnel advertising products for online retailers, with the added power and reach of Advertising.com, represent best-in-class solutions and a comprehensive approach to driving real revenue gains for our clients. Our entire team is looking forward to being part of the Advertising.com Group and bringing our expertise to the world’s leading publishers, advertisers, and agencies.”