658 subscribers responded to Ad Age's survey, all positioning themselves as decision-makers in social marketing strategy. In fact, there respondents were 34% marketers, 34% agency execs, 13% media execs, and the rest consisted of other professionals in the marketing field.
Although described as a novel approach to social discovery, at a more careful analysis, TipTap is a Pinterest clone. The only difference between the two startups are some quizzes that allegedly create better user profiles and help users understand themselves and connect with others like them.
Google, AOL, Facebook, Twitter and the IAB formed a partnership aimed at fighting bad ads on the Internet. StopBadware, a nonprofit organization launched in 2006, announced the launch of the Ads Integrity Alliance created to fight bad ads and maintain trust in the online advertising ecosystem.
B2B lead generation for 2026. Six structural shifts since 2012. Six operational requirements. What stopped working. The activity-account-commercial measurement stack. How PR contributes.
Building on the success of the Video Suite, KZO Innovations has announced the release of feature enhancements, making the process even more user-friendly.
Medialets Private Marketplace is a fully transparent buying platform that lets advertisers directly plan, buy, execute and measure brand advertising on the world’s top publishers’ mobile properties.
Cadreon enables marketers to reach and engage their online target audiences at any scale in real time. The Australia launch expands IPG’s existing footprint in the country.
Facebook now has Aggregated News Clusters, which is an update to the News Feed, to group stories about a certain topic. Guest author August Drilling reveals a bit about this update.
If you thought the need for SEO, PPC, online marketing and social media marketing was limited to company and other interests, you are in for a rude shock. This article is a little shocking. How many times have you met someone, and then wondered why they won’t make friends with you?
March is a great month for marketing strategies: it does mark the beginning of the Spring season in fashion, and much more.