Wellness
Alpha Brain & Possible Dangers of Health Supplements
Side Effects of popular supplements like Onnit's Alpha Brain might be a real concern.
Tag
communications
PR News
Aviation Crisis Communications: The LaGuardia Case File And The Modern Playbook
Aviation crisis communications canonical case file — anchored on the 2015 Delta LaGuardia runway excursion, modernized with Boeing 737 MAX, Alaska 1282, Asiana 214, and the AI Communications era playbook.
PR News
Content for People AND Claude — The 2026 Dual-Audience Rule
In 2015 the question was whether your content read well to humans or to Google bots. In 2026 the bot is Claude, and writing for both audiences is a discipline. The dual-audience rule, named examples, and what gets cited versus what gets ignored.
PR News
Five Communications Essentials Professional's Need to Know
Effective communication can be the key to success.
PR News
Why Companies Should Communicate their Financial Successes
What is that saying about everybody and loving winners?
Editorial
How to Improve Patient Communications — The Health System Playbook
Patient communications in 2026 is system-level infrastructure, not bedside manner. The playbook from Mayo, Cleveland Clinic, Johns Hopkins, and Kaiser — and why Citation Share is now the metric.
PR News
Sylvia Rhone: Fifty Years, Three Times First
In September 2025, Sylvia Rhone stepped down as Chairwoman and CEO of Epic Records after an eleven-year run at the label and a fifty-year career at the top of the modern music industry. Three times across that career, she was the first woman and first Black executive to hold a CEO-or-chair position at a major record label owned by a Fortune 500 company. No other executive has done it three times.
Food & Beverage
Chocolate Wars: How Hershey Won in Court and Lost the Cadbury Fans
In late 2014, Hershey sued LBB Imports over British Cadbury, Yorkie, Maltesers, and Kit Kat. Hershey won in court. Then it lost the Cadbury fans. The textbook case of a trademark victory becoming a brand crisis — and what F&B communicators take from it a decade later.
PR News
The PR implications of 'Beef' in Hip Hop
The world of hip-hop stars, and rappers in particular is quite unique.