Lady Gaga’s new PR support will be handled in the future by the UK agency Darling Department. Her publicist, Adrian Read, will continue to represent her, as he is joining Darling as head of press.
A brand new Romanian tourism branding effort is underway, but not without some skepticism. A Spanish company developed a less than perfect logo leaving some to wonder what the final tourism pitch will look like. But no pitch or campaign can cover the potholes in Romania's weathered infrastructure.
The third annual Digital PR Next Practices Summit organized by PRNews on October 6th, 2010 at the Grand Hyatt of New York City, introduces PR and marketing professionals to the latest strategies and tactics in digital communications and helps them leverage their online efforts to boost PR results.
Birmingham Royal Ballet has recently retained Clive Reeves Public Relations to deliver PR support for Ballet, Birmingham & Me, a two-year youth program
The1stMovement has had an eventful year, winning armfuls of awards and landing big-name clients. Here's how they did it.
The online marketing space has seen its share of key players, but for the most part the niche is comprised of fragmented players or traditional advertising experts. BlueGlass Interactive, a new conglomeration of experts in this market, may prove problematic for competitors, and a boom for clients. It is not often callaborative expertise of this caliber is flung together in a news company. Expect things to change rather dramatically for online marketing and advertising - probably.
The Community Manager position is hot right now. With all the excitement surrounding the community management position, you may be tempted to jump on the bandwagon and hire a community manager for your PR agency or for your biggest client--but, are you really ready?
Four mommy bloggers who are incidentaly Pampers fans, spent Thursday talking about diapers with Procter & Gamble Co. When the meeting was over, they declared themselves "confident" in the product. They will go back home to write positive reviews on their blogs. Would you believe them?
DG FastChannel (DGIT 40.76, -0.70, -1.69%) , an US provider of digital media services to the advertising, entertainment and broadcast industries, appointed Atomic PR as its public relations agency of record.
"BP’s top Washington lobbyist launched an aggressive public relations campaign Monday morning ahead of a slew of congressional hearings and investigations," - Politico reported.