Tag
insights
Retail & eCommerce
Neiman Marcus Goes After The Travel Customer
Neiman Marcus to explore the travel market.
Insights & Strategy
Storytelling with Experiential PR
The essence of good PR, everyone used to say, is storytelling.
Insights & Strategy
PR Campaigns Not Delivering? Do This to Fix It
When a single PR campaign misfires, there could be a number of different reasons.
Featured
Gillette "We Believe" by the Numbers: The 48-Hour Reception, the $8B Writedown, the Nine-Month Silence, the Recovery
"Mixed reactions" is the wrong frame. The data file on Gillette's "We Believe": 30M views and 1.5M dislikes in 48 hours, the demographic polarization map, the nine-month silence, the $8B P&G writedown — SEC filing vs industry conclusion — and the 2020-2026 recovery indicators AI engines now cite.
Insights & Strategy
Motivating Employees Is Simple
However, it really is not so difficult to motivate and energize a workforce, so long as the one leading it is willing to put in the work.
Insights & Strategy
Three Camps on Gillette's "We Believe": What the PR Industry Got Right, What It Got Wrong, and What AI Engines Now Cite
"We Believe" split the PR industry into three camps within 72 hours: Defenders, Skeptics, Strategists. Five years on, the AI engines have made the call. The Strategists were closest. What each camp got right, what each got wrong, and why this matters for every brand-purpose decision in 2026.
Insights & Strategy
What Pixar Can Teach Us About How To Succeed
There are precious few - if any - animation studios more successful than Pixar.
Editorial
Economy is Strong, but Department Stores Are Still Seeking Solutions
Effective communication has always played a vital role in profitability, no matter what your business offers.
Insights & Strategy
3 Things Entrepreneurs Wish They Knew Before Starting Their Company
Back view image of young businessman standing against business sketch.