Tagged: insights

Apple Steve Jobs

Ronald Reagan & Steve Jobs: Great Communicators!

We asked communications professionals who are some great communicators, and we got some amazing responses. Margaret J. King, Ph.D., Director of The Center for Cultural Studies & Analysis, said “You can start with Ronald Reagan,...

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The Facebook and Instagram Ad Toss-Up

It’s a question that most brands with a limited social media advertising budget face on a regular basis: when it comes to advertising on social media, is it better to lead with Facebook or...

How PR Firms are changing

10 Things to Prepare Before Hiring a PR Firm

Hiring a PR firm is an important asset for many different companies, however, it’s important to have a few things in mind before making the decision on choosing the company. Before everything else, it’s...

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Revolution in Political and Digital Landscape

Not only is 2020 a major election year, but the tech industry is also bracing for a number of potentially sweeping changes on many fronts around many parts of the U.S. For starters, 49...

Difference cars

“We Try Harder”

Ever since its early beginnings, Avis, the car rental company, was always second to Hertz. In 1963, its agency Doyle Dane Bernbach decided to capitalize on Avis being second and came out with the...

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Credit Card or DIP?

Credit card debt continues to rise, according to U.S. personal financial information company NerdWallet, but a recent newcomer is also beginning to make its mark with consumers. That newcomer is digital installment plans or...

Public Relations Skills for 2020 0

Public Relations Skills for 2020

For those already working in the public relations industry, it goes without saying that this is a world of constant flux and change. Though the purpose of public relations will always be to effectively...

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Google Policy Shift Stops Well Short of Ban

For three years now, web companies have been facing increasingly loud consumer demands that they do something about false or misleading political advertising on their platforms or using their channels. The rub, of course,...

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