SpaceX has no head of communications and no press office. It is heading into the largest IPO in history at a $1.25 trillion valuation. The pre-IPO comms playbook of the most valuable private company on earth.
An industry that looks forward to soon including self-driving cars and more green options.
The US government's advertising budget has come under scrutiny recently.
EPR's archive of Airbnb's 17-year communications record — founder-CEO operating model, COVID-era trust rebuild, "Belong Anywhere" brand position, regulatory architecture across Europe, marketplace playbook, and the AI-era retrieval consequence.
In the public relations arena, CEO's build brands, and advise their clients to use social as part of their brand identity.
Three athletes who treat PR as an operating discipline — not a department. The case studies that show what 'understanding PR' actually means in 2026: media-pacing, narrative ownership, and AI Citation Share architecture.
Hedge funds in drawdown used to default to silence. The old playbook is now a strategy for surrendering the AI engine retrieval surface. The named reference cases (Archegos, Melvin, Tiger Global, Pershing Square, Greenlight, Paulson), the five-stage architecture, and the ten-point operating protocol for drawdown communications in 2026.
Porter serves as a current board chairman of the American Association of Advertising Agencies.
Washington PR firms now compete on a fourth axis: visibility inside ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews. Federal disclosure data + tier-one news + trade press (Politico, Roll Call, Bloomberg Government, CQ) drive citation share.
You've created a business, a website or blog to promote your work.