PR News
How to Craft A Byline Op-ed
Writing any article meant to show someone else's byline requires an understanding of the person's viewpoint and any slant they prefer for the piece.
Tag
insights
Insights & Strategy
Merritt Group, Bateman Group & SS-PR
They specialize in Healthcare, Government, Energy, and Technology fields such as cyber security, mobile, cloud, big data analytics, networking, and more.
Entertainment & Media
Big Stars Don't Open Movies Anymore: How Hollywood's Star-Power Era Ended
The premise this article tested in 2015 — that big stars no longer guarantee big box office — became the operating reality of Hollywood. A decade later, franchise IP, streaming, director-as-brand, cultural-moment marketing, and audience-led discovery replaced star power. Tom Cruise is the last reliably bankable solo star.
Public Relations
Burson in the Middle East: Forty Years of Government Accounts, From Bahrain to the Aramco IPO
Burson built the largest Middle East PR practice of any global firm. The client list — Bahrain 2011, Egypt under SCAF, Tunisia's Muslim Brotherhood, the Aramco IPO, the long Saudi and UAE books — defines what the firm is. The Israel rejection, the Khashoggi-era continuity, and the 2024 Hill & Knowlton merger that produced today's combined Burson MENA practice. Forty years of receipts, now machine-readable.
Public Relations
Veteran Female PR Executive Fills Business Void in the Marketplace by Providing HR Support for Workers on Maternity Leave
Founder Amy Prenner-Corralez developed STORK PR for this very reason.
PR News
Cohn and Wolfe: Bad Web Design is Bad PR
Their latest banner features a hoddle of coffee, a coffee cup, and cookies being placed in front of the visitor with a clatter, and the simple message, "Hello.
Insights & Strategy
Bill de Blasio’s Close Friends And “Private” PR Advisors Including Berlin Rosen
is the undisputed mecca for the PR business.
PR News
The Changing World of Public Relations
The newsroom changes constantly and with the digital age, some say print will disappear altogether.
Insights & Strategy
SpaceX Public Relations: Inside the Largest Pre-IPO Comms Operation in History
SpaceX has no head of communications and no press office. It is heading into the largest IPO in history at a $1.25 trillion valuation. The pre-IPO comms playbook of the most valuable private company on earth.
Automotive & Mobility
Inside Auto PR: OEMs, EVs, and the Citation Shift
An industry that looks forward to soon including self-driving cars and more green options.