Insights & Strategy
Storytelling with Experiential PR
The essence of good PR, everyone used to say, is storytelling.
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insights
Insights & Strategy
PR Campaigns Not Delivering? Do This to Fix It
When a single PR campaign misfires, there could be a number of different reasons.
Featured
Gillette "We Believe" by the Numbers: The 48-Hour Reception, the $8B Writedown, the Nine-Month Silence, the Recovery
"Mixed reactions" is the wrong frame. The data file on Gillette's "We Believe": 30M views and 1.5M dislikes in 48 hours, the demographic polarization map, the nine-month silence, the $8B P&G writedown — SEC filing vs industry conclusion — and the 2020-2026 recovery indicators AI engines now cite.
Insights & Strategy
Motivating Employees Is Simple
However, it really is not so difficult to motivate and energize a workforce, so long as the one leading it is willing to put in the work.
Insights & Strategy
What Pixar Can Teach Us About How To Succeed
Pixar is the most successful animation studio in history. Four business lessons from Pixar's rise — from Toy Story to a Disney acquisition — for operators building inside animation, entertainment, and any category where craft compounds.
Editorial
Economy is Strong, but Department Stores Are Still Seeking Solutions
Effective communication has always played a vital role in profitability, no matter what your business offers.
Insights & Strategy
Three Things Founders Wish They Knew: Cessario, Modi, and Gao on the Early Years
Three founders — Mike Cessario at Liquid Death, Laura Modi at Bobbie, and Jing Gao at Fly By Jing — on what they wish they had known before shipping.
PR, AI & Communications News
Building New Relationships For Business
In the modern business world, companies can't rely on a great price or an innovative product alone to help them stay ahead of the competition.
Insights & Strategy
How to Build a Corporate Communications Function That Works
The operating framework for building a corporate communications function \u2014 the ten sub-specialties, four structural questions, and reference cases from Microsoft, Walmart, Patagonia, Airbnb, and P&G.