Tag
insights
Insights & Strategy
“We Try Harder”
Ever since its early beginnings, Avis, the car rental company, was always second to Hertz.
Insights & Strategy
Marketing During A Pandemic
Between the panic buying and the panic selling, crisis communications have become a valuable tool, which is going to be very useful in this ongoing crisis.
Insights & Strategy
Public Relations Skills
For those already working in the public relations industry, it goes without saying that this is a world of constant flux and change.
Insights & Strategy
From Influencers To AI: Who Shapes Decisions In 2026?
Forget who the first social media influencer was. The real question is who shapes the decision today — the purchase, the vote, the hire, the diagnosis, the allocation. A market map of the $250 billion influence industry, and the AI engines now eating it.
Insights & Strategy
Making a Difference Through Purpose
For some attendees, it was the first step toward incorporating social responsibility into their company culture.
Public Relations
Digital vs. Traditional PR
When it comes to public relations, people have probably asked themselves this question at least once: digital PR, or traditional PR?.
Insights & Strategy
Organic Search in 2026: When Organic Means Retrieved, Not Just Ranked
"Organic" used to mean appearing in search results without paying for placement. In 2026, organic means being cited by the AI engines without paying for placement. The 2019 SEO fundamentals held up. They are no longer sufficient. The Generative Engine Optimization layer sits on top.