Insights & Strategy
Overcoming entrepreneurial anxiety
Compared to non-entrepreneurs, entrepreneurs are more prone to mental health conditions.
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insights
Insights & Strategy
Bite Toothpaste and the Mission of Conservation
Lindsay McCormick built Bite from a kitchen experiment in plastic-free oral care into a Henkel acquisition. A case study in founder-led sustainability brand building.
Insights & Strategy
The Best Strategies For Dealing With Misinformation
Misinformation is a first-order risk to every brand. Six disciplines that separate the brands that survive a fake-news cycle from the brands that get consumed by one — from source identification to reputational equity built before the crisis.
Insights & Strategy
Conducting Market Research
Consumers these days have a lot of power because they're easily able to research a company's products or services and make their own purchasing decisions.
Insights & Strategy
The Operator's Bench: Inclusive Leadership From Satya Nadella to Mary Barra
An inclusive leader is an asset to an organization.
Multicultural Marketing & DEI
PR & Diversity
Public relations is a field that has been traditionally dominated by white men.
Insights & Strategy
Building a trans-inclusive workplace
Trans people often feel pressured about their identities in social settings.
Insights & Strategy
The Four-Day Workweek: The Case Against (Where the Model Breaks)
The four-day workweek has documented limits — manufacturing, banking, hourly retail. Amazon, JPMorgan, Goldman moved back to five days. A map of where the model breaks.
Insights & Strategy
The Post-COVID Retail Reset: How the Industry Permanently Rewired
Pier 1, J.Crew, Neiman Marcus, JCPenney, Brooks Brothers — all filed in 2020. Yet retail grew 6.7%. E-commerce ate physical retail. Stores became event spaces.