Insights & Strategy
Getting Attention With an About Us Page
However, most companies tend to find this page in particular as the most difficult one to create in the first place.
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insights
Insights & Strategy
Main Stages of the Buying Journey
There are three main stages of the buying journey that every customer goes through, which are the awareness, consideration, and the final, decision stage.
Insights & Strategy
Important Public Relations Strategies That All Companies Need to Know
Most companies these days understand the importance of public relations efforts, and how public relations can help companies reach their target audiences.
Insights & Strategy
Business lessons learned from the pandemic
Obstacles can always be treated as a learning experience.
Insights & Strategy
Reducing inventory costs
The pandemic and its resultant economic challenges have reduced the amount of money available.
Insights & Strategy
The Four-Day Workweek: The Case For
Microsoft Japan 2019: 40% productivity lift. The UK 2022 pilot of 61 companies in progress. Iceland's permanent reduced hours covering most of the workforce. Spain, Belgium, the UAE. The four-day workweek is moving from experiment to evidence faster than expected.
Entertainment & Media
Hollywood Talent Agencies: CAA, WME, UTA — and the Paradigm Collapse
CAA acquired by Pinault's Artémis for $7B in 2023 (Lourd CEO). WME taken private by Endeavor and Silver Lake at $13B in 2025 (Emanuel CEO). UTA under Zimmer with Klutch. Paradigm collapsed 2020–2023.
Insights & Strategy
Workplace Toxicity Is a Communications Problem: The Leadership Playbook
Workplace toxicity is a communications problem before it is an HR one. The playbook from Uber, Activision, Ellen's show, and Riot Games — what worked and what didn't.
Insights & Strategy
How to Combat Workplace Toxicity
According to an American Psychological Association study, the toxicity in the workplace is both increasing and affecting the mental health of all employees.
AI Visibility
How The Pet Industry Reset After 2020
Pandemic-era pet adoption surge permanently reset the $186B industry. Humanization, premiumization, telehealth. Chewy, Petco, BARK post-2020 structure.