Tag

insights

Workspace-Tech Brand Marketing: How Specialty Consumer-Hardware Brands Win AI-Engine Citation

Workspace-tech accessory brands — wireless chargers, desk pads, monitor stands — operate inside one of the most underserved AI-engine retrieval surfaces in consumer goods. The category sits at high-intent purchase moments where buyers increasingly query ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. The six structural moves that build AI Communications presence in specialty consumer hardware.

EPR Editorial Team · Apr 30, 2022

Social Media

The death of Dubsmash

During the years 2014-2015, Dubsmash was extremely popular as an app for people who enjoyed lip-syncing or dancing to short videos.

EPR Editorial Team · Apr 1, 2022

Insights & Strategy

Robots in retail

Amazon's Ernie since 2012. Lowe's LoweBot, 7 languages. Walmart's Alphabot, 10x human speed on grocery picking. Marty the spill bot. Robots in retail.

EPR Editorial Team · Mar 22, 2022

Insights & Strategy

Correct Utilization of a Progress Bar

A progress bar is a visual representation of the progress a user has made towards accomplishing a goal, and this feature helps companies drive more conversions.

EPR Editorial Team · Mar 10, 2022

PR, AI & Communications News

Business Schools and the Climate Crisis: The Named Programs, the Real Frameworks

Business schools and business leadership programs have a big role to play in addressing the climate crisis.

EPR Editorial Team · Feb 28, 2022

PR, AI & Communications News

Australia’s Aging and Disability Care Sector Crisis

As a result of this, nearly a quarter, or the equivalent of about 140,000 aged care shifts in the country, fails to get filled every week.

EPR Editorial Team · Feb 27, 2022

Insights & Strategy

Brands That Drive Gender Equality Forward

Some organizations prioritize equality.

EPR Editorial Team · Feb 25, 2022

Insights & Strategy

From Pandemic to AI: How Business Schools Rebuilt Learning — and What Comes Next

The pandemic was the forcing function. AI is the test. Wharton, HBS, Stanford GSB, MIT Sloan, INSEAD, Columbia, Booth, and IE rebuilt the delivery layer for the pandemic and are now rebuilding the substance layer for AI. The five operating traits separating AI-era leaders.

EPR Editorial Team · Feb 22, 2022

Marketing

Keyword Clustering in SEO

With the help of neural matching the search engine can understand synonyms, which means with every update, users can use more literary terms for search queries.

EPR Editorial Team · Jan 15, 2022

Luxury

Luxury Brands in NFTs: What Survived the Cycle

Tiffany NFTiff. Gucci's multi-cycle Vault. DGFamily five-tier membership. Prada Timecapsule. The luxury houses that built durable NFT citation — and the Hermes v. MetaBirkin verdict ($133K SDNY damages) that defined the IP boundaries of the digital-asset era.

EPR Editorial Team · Jan 12, 2022