insights

Introducing a brand new business, or a startup happens every day, which is why having a short pre-prepared speech which can explain what the company does in a clear and succinct way is necessary for business owners. This short introduction is also called an elevator pitch, and it’s used to get others interested in what a company does. An elevator pitch is also useful to create more interest in a product, a project, an idea, or even a person, and it’s usually only a few sentences long. Introducing a company isn’t just useful for sales people that are looking to... Read More >

The last year has been a turbulent time for everyone, especially start-ups, with the pandemic forcing some to completely pivot while others managed to survive and thrive. The world also saw a big shift to online socializing, working, shopping, and more. Companies that are looking to incorporate some of the lessons they’ve learned in the last few months to be able to build a stronger business for the future should expect even more transformation in the future. Remote Work While this may have been an obvious point, there’s plenty of room for growth when it comes to remote work all... Read More >

Although the past year accelerated the digital trend, most people and companies around the world were already going digital long before that. Going digital goes hand-in-hand with digital marketing and a remote buying experience, which makes writing efficient and attractive copy essential for many companies. All pieces of content and copy should be used to convert the page visitors into buying customers. Website Copy These days, the face of any business is its website. Most industries have seen an improved performance on their websites in the past few months, which means instead of businesses seeing a very digital trend, they’re... Read More >

Careers Public Relations 1 Is a number of businesses that provide services or products to others, however, even when they have a great product, they still have to connect with a customer base to be able to make sales. There have been plenty of debates on whether business owners should be focusing on marketing or public relations first, and in many cases, it’s the latter that should be more important at first. Difference Marketing and public relations are 2 very different industries. Marketing is all about promotion and it's usually the next step after public relations tactics, so businesses can... Read More >

The computer hardware magazine recently figured out that the smartphone company, OnePlus, had started doing something unexpected. The company had started throttling the performance of his brand new, flagship smartphone. According to the publication, one of its journalists noticed an inexplicable slow down of the new OnePlus 9 Pro smartphone, and the journalist quickly realized that the smartphone was diverting a list of very popular apps away from the phone’s CPU. The company had implemented the Snapdragon 888, which has a very high performance for a central processing unit (CPU), but was diverting these apps away from the CPU to... Read More >

crowd people pl sant jaume barcelona 21325063 According to recent research from the Copenhagen Business School, a company’s value and reputation can be severely damaged by any workplace misconduct allegations, specifically sexual harassment. There are serious consequences for sexual harassment victims, but also for business owners, investors, and managers as well, because these types of situations can quickly decrease a company’s market value. According to the results of the Copenhagen Business School research, after reports of such harassment surface with the public, a company’s stock value drops by 1.5%, which is around $450 million in average impact for companies. The... Read More >

1 QwN u7NaPehHGQtk64PmbQ How important is it for customers to go online, purchase what they’re seeking, and easily checkout? More than half say they now decide where to shop online based on a brand’s checkout process. That interesting discovery is what 55.4% of the 600 consumers surveyed last September revealed to Bread, an online payment and financing platform. Brands who think the checkout process is no big deal may wish to consider Bread’s other findings. Nearly three-fourths of those surveyed (73.8%) said they weren’t even certain they would patronize a merchant who had a tough checkout process. Marketers who succeed... Read More >

The pandemic was bad enough and then the holidays came upon us. Historically, the last few weeks of the year always bring more stress on people for a multitude of reasons. And for customer service employees, this stress even extends into the new year with the usual crush of holiday gift returns, exchanges, complaints, and a host of other issues. It’s hard enough that 40% of customers want service reps to resolve their problems faster, according to customer service platform Feefo. What can leaders do to help relieve or reduce this stress? Appreciation Making employees feel appreciated and invaluable has... Read More >

When researching vacation destinations and purchasing travel packages, most customers seek options online. There is no single marketing technique that would cater to all types of customers and their needs. A linear process may not be successful. 1)      Article marketing - A short article tied into a service or product is a relatively inexpensive form of advertising. The article can be freely distributed online. It can mention what differentiates your business from others. This distinguishing factor can fall under  a lot of different categories like customer service, safety standards, awards, or  guides. Find the USP and focus on it. 2)      Use Google Ads-... Read More >

Disinformation is dangerous. Defined by Merriam-Webster dictionary as “false information deliberately and often covertly spread (as by the planting of rumors) to influence public opinion or obscure the truth,” disinformation can impact people’s health and wellbeing, livelihoods, and mental health.  As PR professionals, disinformation can prove to be an obstacle that is hard to overcome. While PR is advancing certain positions or opinions, it is vital to separate opinion from disinformation. Opinions are statements that, while not cold, hard facts, are also not wrong, such as what color a new phone should be or why purchasing a particular product is... Read More >