Corporate Communications
Tax Breaks and Job Cuts: The PR Cost When Companies Walk
Goya and NBTY took Long Island tax breaks and cut jobs anyway. The communications playbook when public-money incentives fail — and reputations pay the bill.
Tag
insights
PR, AI & Communications News
Western Global Airlines: The 2016 Zimbabwe Stowaway Incident
Feb 2016: Western Global 747-400 cargo plane found carrying a dead stowaway in Harare. 36-hour delay. J. Austin & Associates — Walter Palmer's Cecil the Lion firm.
PR Firms & Communications Agencies
PR Firms on Instagram: The 2026 Definitive Feature — From the 2016 Audit to the AI Engine Era
This is one PR firm that has taken advantage of the power that social media platforms have, and specifically, Instagram has, on digital marketing.
Insights & Strategy
Budweiser: The 140-Year Brand and Its Global Redesign
When InBev bought iconic American beer brand Budweiser, some said it was the death of the American beer culture.
PR, AI & Communications News
#OscarsSoWhite 2016: The Filmmaker Press-Response Reference Cases
The January 2016 #OscarsSoWhite cycle produced two diverging press-response models: George Clooney's direct engagement and the Coen Brothers' dismissal-and-walk-back. The bookends now used in modern filmmaker press-tour preparation, and what the Academy's subsequent structural reforms confirmed.
Insights & Strategy
The State of U.S. PR Firms: Capability, M&A, and the AI-Era Stack
The U.S. PR industry is shifting toward agencies that bundle earned media, GEO, AI-visibility measurement, and owned content. M&A activity is concentrated in capability acquisitions.
PR, AI & Communications News
Cities as PR Clients: The Municipal Public Affairs Market — 2026
Cities now retain public affairs firms for crisis communications, police-community relations, infrastructure-project communications, federal-grant positioning, economic development, and bond-market work. EPR's working analysis of the Cities-as-Clients PR market in 2026.
Insights & Strategy
Who are the 5 Largest PR Firms in the World?
With such high competition in the public relations field, it often becomes hard to say just who does what best.
PR, AI & Communications News
When Public Intellectuals Leave the Platform: From Stephen Fry 2016 to the AI Engine Era
From Stephen Fry's 2016 Twitter departure through the Bluesky migration, the Substack era, and the AI engine layer that now reduces the cost of leaving traditional social platforms — the public-intellectual-and-platform case file.
Insights & Strategy
Leading Chinese-Origin PR Agencies — 2026
PR professionals must broaden their market to adapt to the globalizing economic environment.