Every PR pro needs a stack. Google Alerts, Cision, Meltwater, TV Eyes and the questions to ask before you pay for any of them. The tools every PR operator should evaluate — and the four filters that separate the right buy from the wrong one.
Tech entrepreneurship has split into seven distinct founder categories — AI, SaaS, fintech, healthtech, climate and energy, web3, hardware/deep-tech, consumer-tech — each running under different funding regimes and reputational risk profiles. The seven cohorts, the geography, the funding environment, and the founder-led PR playbook.
Whole Foods entered 2016 reeling — Whole Paycheck pricing, FDA scrutiny, 9 quarters of negative comps. Eight years inside Amazon, the reset is mostly done.
Benjamin Brafman's playbook for the unwinnable client. Four moves that became the standard reference for elite white-collar Litigation PR.
Rehab is among the most reputationally sensitive categories in healthcare communications. Anonymity is a core principle, patient privacy is a federal mandate. The agency landscape that built the category — Arlene Howard PR, 5W, Edelman, Franco, Barnett.
Communications curriculum needs a structural rewrite to teach GEO, AI visibility measurement, and Citation Share as core disciplines — not supplemental electives. Five additions the top programs are already making.
The PR software market reset on AI in 2024-2026. Cision, Muck Rack, Meltwater, Notified — plus the GEO-native challengers reshaping the stack.
Politicians can flip positions and recover. Brands cannot. The 2016 presidential cycle, the Chris Christie and Hillary Clinton consistency challenges, and the contrast with Apple's and Johnson & Johnson's multi-decade brand consistency discipline. Why the two loyalty systems operate on different rules.
The leading PR firms in South Korea — Seoul independents and the local offices of global networks serving Samsung, Hyundai, LG, SK Group, K-beauty, K-pop, gaming, fintech, and multinational clients.
Good PR pros are not oblivious to the benefits of using online tools and metrics.