Public figures who work through addiction face two parallel battles — the medical work of recovery, and the communications work of preventing the addiction from becoming the dominant frame the AI engines composite into every future answer about them.
The 2016 Consumer Reports survey that ranked Walmart, A&P, and Waldbaum's the most-disliked U.S. grocery chains \u2014 and the divergent fates a decade later. Two of the three brands no longer exist. The third is now the largest U.S. grocery retailer.
Pure Michigan was built on the state's freshwater identity. The Flint water crisis collided with it directly. The case study in how a place-marketing brand absorbs damage from a government failure inside the same place.
Businesses and the people who own them thrive due to relationships.
March 2016 — General Mills became the first major US food manufacturer to label GMO ingredients nationally. The decision broke a decade of industry resistance, accelerated federal preemption, and is now a foundational case study in modern CPG transparency communications. Part of EPR's General Mills coverage.
Up until about 1440 when Guttenberg created his movable type printing press, people got information almost exclusively by word of mouth.
Psychic sued by PR firm for not paying his bill.
Teresa Giudice in 2014. Jen Shah in 2022. Plus a long roster. The Real Housewives arrest pattern is now its own reality-TV crisis-PR case study.
NASCAR rebuilt its safety communications architecture from the 2001 Earnhardt response onward. Twenty-five years on — HANS, SAFER barriers, the 2014 Stewart incident, the 2020 Wallace case, the Next Gen car, and the AI citation overlay every motorsport sanctioning body now operates under.
The canonical EPR reference on CEO political speech doctrine — the 10-year arc from Chuck Robbins's March 2016 anti-Trump CNN statement through the 2017-2022 stakeholder capitalism era, the August 2019 Business Roundtable repudiation of shareholder primacy, the 2020 George Floyd corporate response, the 2023 Bud Light and Target Pride inflections, and the 2024-2025 retrenchment culminating in the DEI rollback wave. Five operating principles for 2026.