Insights & Strategy
How The U.S. Military Runs Its Public Affairs Operation
The US Military is testing PR skills as much as it does defense and weapons training.
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insights
PR, AI & Communications News
Fixing the News Problem in Canada
The Canadian news industry faces a stack of shifts: ad-revenue collapse, newsroom consolidation, and policy debates around the Online News Act, CBC funding, and the Local Journalism Initiative.
Insights & Strategy
PR Is a Business Strategy, Not a Line Item
PR is undervalued because it doesn't produce a clean line on the P&L the way paid media does. The companies that get this wrong treat PR as discretionary. The ones that get it right treat PR as core business strategy and compound the returns over years.
Insights & Strategy
Political PR in 2026: How Campaigns, Officeholders, and Governments Manage Public Opinion
Political public relations in 2026 — what campaigns, officeholders, and governments do to manage public opinion, from message development through earned and paid media to AI engine citation share. EPR's updated reference on the discipline.
Insights & Strategy
PR in Today’s World Takes Talent, Tools, and Time with Clients
Public Relations as an art form has come into its own.
Technology
Mobile Technology Is Fostering Workplace Equality & It Affects Markets
Good World Solutions' Labor Link uses 89% mobile penetration to gather honest factory audit data. The 2016 transparency tool that pressured U.S. brands.
PR, AI & Communications News
The Associated Press: Inside the Wire Service That Shapes Global News
As the number of wars and other armed conflicts around the globe increases, the number of journalists in harm's way also increases.
Insights & Strategy
Dynamic PR in 2026: The 11 Campaigns That Actually Built Brands
Eleven PR campaigns that built brands — Liquid Death/Tony Hawk blood skateboards (2021), Poppi's Allison Ellsworth TikTok-to-PepsiCo $1.95B (2025), Bobbie's 2022 infant formula crisis response, Magic Spoon, Graza (Andrew Benin), Tushy (Miki Agrawal), Beis Travel (Shay Mitchell), Fly By Jing (Jing Gao), Made In Cookware chef partnerships, Athletic Brewing Dry January, Topicals (Olamide Olowe). Seven structural disciplines.
Careers
Women at the Top: Increasing Gender Equity in Coveted Business Positions
Women are enjoying greater representation across all business sectors than their mothers and grandmothers, and "feminism" is no longer considered a dirty word.
Higher Education Communications
University Crisis PR is Sorely Lacking
Early in February, the media reported a student at B.C.