The Benefits
This exercise benefits the public affairs reserves, who never before received hand’s on training. It also benefits the military allowing them to take advantage of free coverage. The military can then use training footage in ads to promote enlistment, or to gain favor in the public eye. They use footage to create the illusion that people know as much about military activities as it needs to, building trust.
This becomes more important as America faces criticism for drone attacks, and secret operations the public learns about after the fact and in limited amounts. The military must also prepare to handle the ISIS threat one way or another, regardless of who sits in the Whitehouse. Since public pressure may compel the next leader to strike.
The government would need to contain the public uproar caused by such a strike. The same goes for the situation where nothing is done, and ISIS and other militant terrorist groups begin to grow in force and numbers. This potential for an increased demand of public affairs personnel with special training and knowledge of military affairs may have prompted the military to increase the current intensity of PR training for its troops.
Implications for PR
Aside from political speculations, this exercise in the military also has many implications for PR. It speaks to the growth of the field, as well as the increasing importance placed on its activities and the skills of the experts involved. More brands see the advantages PR presents for positioning, reputation management, and influencing public opinion.
But rather than take the route of hiring a PR team, for the most part, the military trains its own. The most likely reason for this weighs on the importance of confidentiality. Still, trained soldiers from the field also work alongside contracted experts, enlisted personnel, and officers. No doubt other countries may soon follow suit if they haven’t already.
This contributes to PR’s ever-changing dynamic, while ensuring no shortage of experts in the field.
The Benefits
This exercise benefits the public affairs reserves, who never before received hand’s on training. It also benefits the military allowing them to take advantage of free coverage. The military can then use training footage in ads to promote enlistment, or to gain favor in the public eye. They use footage to create the illusion that people know as much about military activities as it needs to, building trust.
This becomes more important as America faces criticism for drone attacks, and secret operations the public learns about after the fact and in limited amounts. The military must also prepare to handle the ISIS threat one way or another, regardless of who sits in the Whitehouse. Since public pressure may compel the next leader to strike.
The government would need to contain the public uproar caused by such a strike. The same goes for the situation where nothing is done, and ISIS and other militant terrorist groups begin to grow in force and numbers. This potential for an increased demand of public affairs personnel with special training and knowledge of military affairs may have prompted the military to increase the current intensity of PR training for its troops.
Implications for PR
Aside from political speculations, this exercise in the military also has many implications for PR. It speaks to the growth of the field, as well as the increasing importance placed on its activities and the skills of the experts involved. More brands see the advantages PR presents for positioning, reputation management, and influencing public opinion.
But rather than take the route of hiring a PR team, for the most part, the military trains its own. The most likely reason for this weighs on the importance of confidentiality. Still, trained soldiers from the field also work alongside contracted experts, enlisted personnel, and officers. No doubt other countries may soon follow suit if they haven’t already.
This contributes to PR’s ever-changing dynamic, while ensuring no shortage of experts in the field.
Written by
EPR Editorial Team
EPR Editorial Team - Author at Everything Public Relations
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