Memorial Day, More than a PR and Sales Opportunity for Military Families
As any major US holiday, Memorial Day represents a huge PR and advertising opportunity for business owners to boost brand awareness and drive sales. Various retailers and commercial brands “celebrate” Memorial Day with discounts and special offers. Among them, Select Rugs offers up to 40% off discount on popular brands of rugs and area rugs throughout SelectRugs.com; SilverTribe jewelry is welcoming summer by slashing prices on the season’s hottest summer trends during a massive Memorial Day sale; TigerChef is offering a generous discount on all orders of $75 or more now through May 28, 2012; Thrive Furniture celebrates its new website with a massive pre-summer Memorial Day sale Friday, May 25 through Monday, May 28; and the list goes on.
These are but a few of the hundreds announcing sales and discounts via press releases, digital ads, and traditional media this year – the list could go on forever. But for many others, Memorial Day represents an opportunity to hold the headlines for what really matters: honoring those who have made the ultimate sacrifice for their country.
“Memorial Day Weekend is not just a time to relax with friends and family, but also a time when all of us should reflect on the enormous sacrifice countless young men and women have made for our country,” said Jeremy DeBie, founder and CEO of SEAL Multi.
SEAL Multi will donate 100 percent of its profits from all Memorial Day Weekend sales to the Navy SEAL Foundation. Specifically formulated by a former Navy SEAL to meet the daily vitamin and mineral needs of the world’s most elite warriors, SEAL Multi is a complete men and women’s multivitamin that provides the essential vitamins and nutrients in the exact amounts to perform at your best.
SEAL Multi’s donation of 100% of its Memorial Day weekend profits is not an accident: a survey by Blue Star Families revealed that military families engage in civic and volunteer services at higher rate than the general public, with 81 percent volunteering in the past year, compared to a general population rate of just 26.8 percent.