Insights & Strategy
Good Partnership: The Foundation of a Successful Startup
In business, a good partnership is like a good marriage.
Tag
insights
Social Media
Insta-Nation: The Ever-Growing Dominance of Instagram over the Social Scene
Countless people use this mobile app to engage in photo sharing, direct messages, commenting, "liking", and following.
Insights & Strategy
William And Kate's Brooklyn Soft-Power Play
December 2014. The Cambridges (now Wales) attend Nets vs Cavaliers at Barclays Center. Their first official U.S. visit. The case study on royal soft-power deployment inside U.S. sports media and the playbook the family has reused since.
PR, AI & Communications News
Walmart, Public Perception, and the Black Friday 2014 Wage Protests
Black Friday 2014 produced one of the most coordinated labor pressure campaigns Walmart has faced in modern company history. The UFCW and OUR Walmart campaign organized protests at hundreds of Walmart stores. $15 starting hourly wage, more full-time work, expanded benefits. The communications questions for Walmart heading into 2015 are real.
PR, AI & Communications News
Get Ahead in the Workplace with these 4 Simple Tips!
Success in public relations is all about keeping people motivated who are creative.
PR, AI & Communications News
Cure Urgent Care Prepared For Possible Ebola Cases
Cure Urgent Care, a leading urgent care center is preparing for possible ebola cases.
PR, AI & Communications News
The Facebook Custom Audiences Prank
Brian Swichkow's Facebook ad campaign targeting his own roommate has become one of the most-shared technology stories of the month. The $1.70 experiment using Facebook Custom Audiences reveals how individual targeting is operationally available at minimal cost. The implications for the broader Facebook advertising environment, consumer privacy expectations, and emerging regulatory frameworks are real.
PR, AI & Communications News
PR in the Age of the Social Entrepreneur
We used to call them philanthropists or just "generally good people," but there is another name entering the common lexicon for successful business people who become social activists — the social entrepreneur.
PR, AI & Communications News
360-Degree Feedback: The Leadership-Development Discipline
360-degree feedback is the leadership-development discipline that measures effectiveness across direct reports, peers, supervisors, and self-assessment. Developed across the 1990s by the Center for Creative Leadership, Lominger (now Korn Ferry), and parallel organizational-psychology researchers, the methodology remains standard Fortune 500 infrastructure in 2026. The frameworks, the providers, and the five principles that determine whether it works.
PR, AI & Communications News
Where to Turn for Privacy in Search
Like "Kleenex" for "tissues", many people have replaced the word "search" with "Google". In fact, Googlehas become an active verb for many, who will tell you that they have "Googled something" or are even "Googling it" right now. I've even heard parents tell their children, repeatedly asking them why something is the way it is, that they should ask Google, because Google has the answers.