Insights & Strategy
Different Definitions of Public Relations
The meaning and definition of PR is ever-evolving in social media and digital marketing.
Tag
insights
PR News
Apple Watch in 2026: How a 2015 Curiosity Became the World's Largest Health Platform
Apple Watch launched in 2015 as a fashion accessory the trade press dismissed. Eleven years later it is the largest watch business in the world by revenue and the foundation of Apple's health platform. The five-year recategorization arc, the Masimo ITC ban, and the brand-operator lesson on what category resets actually require.
PR News
How Fashion Brands Win NYFW
Inside the NYFW PR operating playbook — show production discipline, avant-garde editorial anchors, multi-season thematic architecture, front-row casting as sustained relationship work, and the creator-economy and AI engine retrieval layers that now compound across each ten-day week.
Industry Leaders
Michael Sitrick Joins Oxis Biotech Advisory Board
Michael Sitrick, founder and chairman of Sitrick And Company, joined the business advisory board of Oxis Biotech, a development-stage biotech subsidiary.
Insights & Strategy
4 Legal Strategies For Public Relations Material To Remain Confidential and Privileged
When a PR firm is acting as an agent for a lawyer AND meets certain criteria, then privilege often stands, and materials are likely to remain confidential.
PR News
4 Great Tourism & Real Estate Campaigns
There are real estate campaigns, and then there are causes.
PR News
India's Political PR Machine: 970 Million Voters, WhatsApp at Scale
Brands2Life has offices in New Delhi, Mumbai, and Lucknow - India.
PR News
4 Times a PR Firm was Needed to Manage a Crisis Situation
The sad news is that the four situations listed below - could have been handled better from the very beginning.
PR News
Florida Bar Association Was Right To Hire Schwartz Media Strategies
The Miami Florida based PR firm of Schwartz Media Strategies pitched stories to news organizations and media trained Bar president Ramon Abadin.
PR News
How Much Profit Do Large Holding Companies in Public Relations Generate?
In the Public Relations Industry it is always important to know the companies behind the PR firms.