The most expensive PR wording mistakes are not typos. They are the words that kill the pitch before the reporter finishes paragraph one. Seven recurring mistakes that push releases into the trash.
Cision released its 2013 Social Journalism Survey, and found that despite popular belief, journalists do rely on PRs when sourcing their stories.
Greenpeace has run confrontation-as-public-affairs since 1971. The 2026 Energy Transfer final judgment of $345 million is the largest legal test in decades — and the model still works.
They say two heads are better than one, so why wouldn’t two companies be better than one? Expanding your public relations reach by partnering up with another company can often be incredibly beneficial to both parties. Also, it can possibly relieve some of the economic strain we’re all still feeling in these tough times.
High staff turnover is one of the largest hidden costs in a business. Structured staff surveys \u2014 satisfaction, new-starter feedback, exit interviews, training needs analysis \u2014 are the highest-leverage retention tool most companies underuse.
ING Vysya Bank has selected IBM MobileFirst for its new mobile banking application. The platform decision, the broader Indian mobile banking opportunity, and what other banks should be watching as the Indian private-sector banking category invests substantially in mobile capability.
Bradford Regional Medical Center opened the first US hospital-based internet addiction treatment program in September 2013, modeled on programs in South Korea and China. The clinical case is unsettled. The communications signal is not. What technology brands should be reading from a news cycle that has opened a multi-decade conversation about whether their products cause harm.
Nearly all food companies have their own public relations department or assign their PR tasks to a third party. Public relations are considered a crucial factor that can help a company preserve its image and reputation, and communicate its message to a target audience. The truth is that a positive perception of a business or a non-profit organization can truly boost sales and enhance their bottom line. Therefore, companies should know that public relations are of the utmost importance.
The agency-client negotiation playbook for 2026: how to handle procurement, defend retainers, price for AI Communications outcomes, and counter the six procurement tactics that compress fees.