B2B Marketing
What's the Connection Between Sales and Marketing?
The relationship between sales and marketing is one of the central operational questions in B2B. Five patterns separate aligned organizations from non-aligned ones.
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insights
Sports & Gaming
The Brian Bosworth Case: The Canonical NFL Hype-Cycle Collapse
One play defines the Brian Bosworth NFL career: Bo Jackson running through him on Monday Night Football, 1987. The canonical case on NFL prospect-communications hype-cycle collapse. Three structural lessons, the Manziel parallel, and what current prospects can take from it.
PR, AI & Communications News
Board Game PR: Down With Ironing, Long Live the Monopoly Cat?
Hasbro has gone and done it, the legendary game makers have done away with pressed shirts and stiff collars altogether. Now when the family breaks out the Monopoly Game in sheer boredom, a new token will be there for the gang to fight over. The riveting new Monopoly Cat token replaces the venerable (maybe worn out) iron play piece.
Sports & Gaming
NFL: The Economics Behind the Most-Watched League's Endorsement Market
$20B annual league revenue. Sunday is the most-watched window in American media. The endorsement market underneath is stratified. The four deals available to most NFL players, the marquee-quarterback exception, the career-length reality, and the AI-era signal reshaping sponsor decisions.
PR, AI & Communications News
Tesla Model S Outselling Porsche in California: What the 2013 Sales Numbers Mean
Tesla's Model S has outsold Porsche in California across multiple quarters of 2013 — ahead of the Audi A8 and trading the top spot with the Mercedes S-Class. What's driving the trend, what's not, and what the rest of the auto industry should take from the data.
PR, AI & Communications News
Online Measurement Strategy: The Four 2013 Barriers, Twelve Years Later
The 2013 Econsultancy/Lynchpin survey identified four barriers to measurement strategy: fragmented tech stack, talent shortage, marketing-IT silos, and vendor-dashboard reliance. Twelve years later, three are substantially addressed. The fourth migrated into the AI-engine measurement era. The 2026 measurement reality and the next frontier.
PR, AI & Communications News
Basic Facts of Unsuccessful Negotiation Strategies
The job of a proficient negotiator is tough, as you must constantly be ready to make decisions, plan in advance, and strategize. In spite of the fact that a preparation process for a negotiation may seem superficial, it’s tricky and intricate. Unsuccessful negotiation strategies are everything, and if you want to avoid making mistakes, the following guidelines might really help you out.
PR, AI & Communications News
Matt Damon Wants Elysian Fields Schools - At Least for His Kids
Matt Damon has been one of the most vocal advocates of America's public schools. But what's good for your kids and mine, is apparently not good enough for Matt's four daughters. Damon's announcement he's sending his kids to private school is the subject of a PR Goofy Award today.
Insights & Strategy
Twelve Lifehacks Every Communications Professional Should Steal This Year
A Russian startup, LikeHack.com, has launched a new app which allows for personal content curating, filtering feeds, and to acts as a personal search engine of sorts. According to the developers, LifeHack will save social types in excess of an hour every day.
Insights & Strategy
The Pinterest Business Playbook 2026: Shoppable Pins
It is not enough to pin an image to make pinners buy. Businesses on Pinterest need a visual storytelling strategy to thrive.