strategy

7 Ways to Take Advantage of Social SEO

Social SEO is a concept that takes advantage of the role that social media plays in improving a site’s social rankings. Today, the search engines place more weight on those SEO activities that are a cut above the norm. Therefore, a video or infographic that goes viral looks good in the eyes of search engine. It means that while you might not see any tangible benefits from Facebook posts or re-tweets, those very posts might be improving your status with the search engines.

Viggle: Making TV a Part of Your Social Life

Viggle is a loyalty program for television that gives people real rewards for checking into the television shows they’re watching.

How to Gain SEO Benefits from PR

7 Steps To A Search Engine Friendly Facebook Page

A lot has been written on the proper way to optimize a Facebook page. Following tip after tip only to realize that they don’t work, could be a huge waste of time and money. This post takes away the guesswork and provides 7 surefire steps to get your Facebook page optimized for SEO.

First Time in AMPAS History: The Oscars

The Academy of Motion Picture Arts and Sciences (AMPAS) will be calling the 85th annual Academy Awards edition simply, The Oscars - a move to keep up with the times.

Web Authority: How to Get It, Keep It and Advance It

The most successful content producers, those who achieve authority, are those individuals that consistently provide stellar work day in and day out.

PR Students Create Anti-Bullying Group as Part of National Competition

PR students from Seton Hall have created an anti-bullying group, LEAP on Bullying, aiming to lead, educate, act and prevent this phenomenon affecting students of all ages across the United States. This project is their entry for a national public relations competition, The Bateman, run by Public Relations Society of America.

Expedia Encourages Healthier Lifestyle Habits Among Employees

Expedia promotes employee well-being with a host of health and wellness programs to encourage healthier lifestyle habits. The company opened a clinic at its headquarters, revised its vacation policy, and offers employees and their families information, resources and tools to develop and maintain a well-balanced lifestyle .

Digital Tactics Most Effective in Getting Men to Buy Grooming Products

Men are increasingly buying personal care products, but they dislike the real-life shopping aspect of the process, favoring online purchases. Retailers and personal care product marketers need to tackle this challenge when targeting men for more than the basic self care products such as body wash, shampoo or shave cream.

Horsemeat Scandal Gets Virgin Media Neighing

Amidst the UK horsemeat burger scare, some savvy marketers at Virgin Media decided to capitalize on the momentum, with a spoof apology on Twitter, poking fun at Tesco and the like.