strategy

Why Do So Many Sites Force Use To Login Using Facebook?

Edelman's Jackie Cooper Promoted to Global Chair, Creative Strategy

In her new role, Jackie Cooper will oversee the firm’s creative offering and teams, and will report directly to Richard Edelman. She will also join the company's Executive Committee.

Five Ways to Increase Your Website's Authority

It makes sense that the popular websites get the majority of search traffic. They’re popular because they’re considered to be authorities within their niches. They’re considered authorities because they’re popular. It’s a vicious circle of visibility, and it's a hard cycle to crack.

Radius Market Intel Startup Closes $12.4m Round

Earlier this week, business and market intelligence startup Radius announced having completed a $12.4 million dollar funding round. The Series B funding, from American Express, Blue Run Ventures, and other investors, is slated for continued development.

Extended Analysis B2B DemGen Benchmark Survey

Traditional forms of marketing, such as direct mail, print and television advertising, continue to fall out of favor with business-to-business marketers, according to Software Advice.

The APCO Worldwide Formula to Becoming a Global Leader in PR

APCO identified the top 50 Champion Brands of the world, and the formula that made them Global leaders. With this formula now revealed, you can emulate and lead your own brand to a top position within your industry.

Greenpeace & Limited Brands: Making Being Green Sexy

Calling Victoria's Secret "toxic villains" is something Greenpeace is not averse to doing. But when parent company Limited Brands agrees to do a huge turnabout, the world's most famous environmental stalwarts are likewise inclined to announce good branding news about the company too.

Nurturing Brand Connected Consumers for Better ROI

BCCs are the true brand journalists, as well as brand advocates. This implies that companies should nurture relationships with such influencers, engaging them proactively, and always responding to their insights

30 Ideas to Create Viral Content

Bringing you 30 ideas to create your own potentially viral content, ideas that will inspire you every day, and will help you fill your site with content that resonates with your audiences, and establishes you as a thought leader.

The 3 Ingredients of a Quality Back Link

Back Links have always been a massively important aspect of SEO. Getting sites to link back to yours, or your clients, has always been a challenge too, one that was seen as part of the optimization game. As algorithm updates have increased in their ferocity, and expectations on Google have also gone up, the question often asked is, “What is a good link nowadays?" What, indeed?