The highly anticipated Guild Wars 2 offered fans who pre-purchase the game before last Saturday, a unique way to enjoy the game. The “play-before-release” is included with other Pre-Purchase exclusive bonuses.
If content is king in email marketing, relevance is the throne. It does not mater how catchy, profound or expensive your content is if it is not presented ideally given your customer.
Social media influencers are those people who manage to speak louder than others, without yelling. That's because their messages are echoed by their followers, with tweets on Twitter, with likes and reshares on Facebook, and so on. But what's the secret recipe that makes a social media influencer, and how can you become one?
Like this title, a contrarian position can confuse and frustrate your audience … but does it work? Contrarian brands are powerful, but risky.
Your company just started up an online presence, there's all this buzz about social media and some so called "conversation" going on. Figuring out you'll have to join Facebook and Twitter, maybe even starting a company blog, this is just for starters, what about that steep learning curve to knowing what is what?
Miley Cyrus's new extra-short, platinum pixie haircut wasn't for a good cause, like raising money for a cancer charity, as many fans speculate. It was just a clever PR stunt to distance the star from her Disney-puppet image.
If you are sitting there with your Monday thinking cap on wondering what will be the very "next thing" in consumer engagement, maybe your waiting and thinking is already over. IPI (Europe) Limited, printable interactivity may already be here. Your read correctly, real world printed products and packaging that can help generate not only interest but purchases.
It takes a margarita to keep an employee happy, at least according to a recent press release by Weber Shandwick, that includes the popular drink as a benefit for employees in its Dallas offices.
The reports review mobile bar code marketing, messaging, in-app and mobile internet strategies, worldwide and U.S. internet ad spend, and mobile contextual advertising.