The ability to generate a viral video has more benefits these days than a dozen television commercials. Here are six examples of businesses that have done it right.
Hill+Knowlton and Ms. Keill have confirmed that there are no lobbying restrictions that prohibit her from lobbying government, effective immediately.
The new Jivox platform enables publishers and advertisers to insert interactive video ads into live television streams delivered to mobile devices.
![Businesses Evolve into Social Businesses [Infographic]](https://api.everything-pr.com/storage/v1/object/public/wp-media/wp-content/uploads/2012/07/Fedex-bus.jpg)
Study finds that many businesses that had a social presence in the past became more involved, planning strategic engagement with their communities to support business goals and to foster brand affinity.
Southwest Airlines has added TBWA\Chiat\Day to its roster of external creative agencies working on the national airline brand. Los Angeles-based TBWA\Chiat\Day joins Southwest's other creative/advertising partners GSD&M, VML, Dieste and Wunderman and will begin work immediately.
Rentrak Corporation new Studio Share module provides competitive video-on-demand (VOD) information and industry data to participating motion picture studios. It allows movie studios to see their own results as well as those of their competitors to establish a unique transparent VOD information marketplace for theatrical releases.
Although described as a novel approach to social discovery, at a more careful analysis, TipTap is a Pinterest clone. The only difference between the two startups are some quizzes that allegedly create better user profiles and help users understand themselves and connect with others like them.
Twitter is about more than updates--it's about posting content and responses that reinforce your brand. Here are 10 ways to do so.
Google, AOL, Facebook, Twitter and the IAB formed a partnership aimed at fighting bad ads on the Internet. StopBadware, a nonprofit organization launched in 2006, announced the launch of the Ads Integrity Alliance created to fight bad ads and maintain trust in the online advertising ecosystem.
How do you establish a personal brand that is unique and compelling, yet still instills confidence? Find ideas for building a solid personal brand from Shanna Mallon.