strategy

5 Essential Qualities of a World-Class Press Release Boiler

Given that it’s such an important marketing tool, how can you make sure your press release boilerplate is doing what it should be?

KODAK Gallery Strategy: Monetizing Mobile Photo Sharing

KODAK Gallery iPhone print to store app already ranks in the top 20 free photo apps in the Apple App Store and in the top five in the Amazon Appstore.

World Bank Plans to Make Its Research Open Access

Creative Ways Credit Card Companies Use to Generate Publicity

“You scratch my back, I scratch yours” arrangement can create a PR powerhouse, at least for credit card companies. What other means do these companies employ to generate buzz, and what can you learn from them? A few answers right here.

Everything PR Exclusive: Mark Lankester of Tune Hotels

Recently we had the distinct pleasure of speaking with Mark Lankester, CEO of one of the world's most dynamic and fastest growing companies, Tune Hotels. Everything PR News takes a look at the man behind the hotel vision "5-star sleeping experience at a 1-star price."

Kraft's New Mondelez Naming Goof in Russian

Mondelez sounds like an interesting name, with “monde” – “world” in French – and delez as “delish”, but when it comes to the Russian language there is a bad association, the name sounding similar to a word that describes an oral sex act. The Russian term is manda and it appears also on Wikipedia's Russian profanity page.

Digital Copywriting 101: 12 Tips for Creating Strong Content

The Internet is one of the most important tools you have today for improving business, whether that means building your brand, attracting customers or increasing sales. Shanna Mallon gives you a few tips to harness the power of your Web copy.

10 Tips for Getting Power Retweets on Twitter

Nielsen Launches New Measurement Tool for Digital Advertising

Nielsen has just revealed a new measurement tool today that strives to bring the accuracy of TV advertisement monitoring to the campaigns ran on digital channels.

What's the Best Social Media Platform for Business?