strategy

Most Marketers Ignore ROI in Establishing Budgets

ROI is not used as much as thought – or preached – in establishing marketing budgets, this is the interesting conclusion of a recent study.

PR Stunts: Playing Games with the Press

A look at PR stunts by Everything PR contributor Thorpe Breaks: PR stunts are the one thing celebrities and brands rely on to get them those extra column inches.

GoGo Cast Inc. Releases GoGoMobile Micro-Targeted Advertising

GoGo Cast has recently released a micro-targeting advertising solution called GoGoMobile, designed to improve ROI by delivering offers to consumers, when and where the shopper wants them.

Managing Negative Feedback: Social Media Marketing Campaigns

Top Tips for Managing a Business Facebook Account

A business Facebook account is certainly a valuable marketing and publicity tool. But if it’s managed badly it can backfire on you and end up harming your business’ image.

Attracting Top Talent for Your Small Business

There comes a time when a growing business needs help, and finding the right help is a challenging job for any business owner. Learn how to get the best candidate.

Three Types of People You Should Never Employ

Choosing a new employee is never easy - however, keep an eye out for these three traits in any potential candidate to avoid the routine of hiring and firing.

Are Business Cards Still Relevant in the Social Internet Age?

Offering advice on why it's still useful to have a business card around, even when all your details are still available online.

Fresh & Easy California Jobs & Produce?

Reading through press releases this morning, I came across in interesting one from Tesco's Fresh & Easy brand in the US. The UK retail giant's local grocery store charm, now takes on a bit of corporate hyperbole via press release. An upscale grocery store announces a relaunch of their careers website? Why is this puzzling? Read and see why.

New Economic Indicator Found: Wal-Mart Greeter Moves

If you have been wondering just how bad the world economy is, a story from MSN Money about Wal-Mart becoming less "welcoming" may enlighten. According to the story, the US's biggest private employer is shifting their greet staff to other chores. In a cost cutting effort to optimize efficiency, the company Sam Walton built may have become a tad less friendly.