strategy

5 Things You Must Know about Email Marketing

With all the hoopla surrounding social media, people forget that email marketing is still highly effective. There are two main reasons why email works.

Statf.ly Adds Quick-switch Multi-profile Social Analytics

Continuing the mission to simplify social monitoring, StatFly added new quick-switch multi-profile management and unlimited reporting to its growing feature set.

White House Responds to SOPA Petitions

The 12 Truths About Social

McCann Truth Central's 'truths' illuminate the impact of the social media landscape on consumers and brands.

PR Moves:Hires and Appointments in Public Relations

January 9-13 new signings, hires and promotions from across the PR industry. People Moves is a new weekly category, that will tell you who’s hired who, who has been promoted, and so on.

Mobile Marketing to Increase

Marketers should be keeping a close eye on the rising sales of smartphones as a sign that mobile phone marketing is going to be taking over online marketing as the main way advertisers reach the masses.

Medialets Unveils Mobile Ad Buying Platform

Medialets Private Marketplace is a fully transparent buying platform that lets advertisers directly plan, buy, execute and measure brand advertising on the world’s top publishers’ mobile properties.

Liz Strauss Keynote @ Social Media Tulsa

Social Media Tulsa is all set to kick off their #SMTULSA event March 15-16 at the Hyatt Regency downtown. This year's keynote expert will be Liz Strauss, business strategist, product analyst, and master digital guru. Accompanying Liz at the conference will be leading SM evangelists and industry decision makers.

Rick Rudman of Vocus: Everything PR Interview

Kicking off 2012 with a big positive, Everything PR News had the opportunity to talk with one of the online world's most influential leaders. Rick Rudman heads up the web's most successful online marketing and PR software company Vocus. We took the opportunity to once again consult another visionary talent about the "now" and the future of the social web.

7 Essential Twitter Etiquette Tips

Twitter is a great tool, but only if used properly. Here are some etiquette tips to keep in mind as you navigate the site.