“It's clear with the Instagram acquisition that mobile photo apps are critical to the future for any consumer Internet service,” said Victor Cho, General Manager of KODAK Gallery, Eastman Kodak Company. “In the photo business, the winner will not be the player with the best web experience, but the one with the best mobile experience. KODAK Gallery continues to demonstrate its leadership here and --unlike Instagram --we have a directly connected and established photo-product revenue stream such photo books, photo cards, photo gifts and prints.”KODAK Gallery's strategy to monetize mobile photo sharing with a print to store option is one of the many ways KODAK Gallery continues to assert its leadership in the mobile photo space. The app already ranks in the top 20 free photo apps in the Apple App Store and in the top five in the Amazon Appstore. Zeno Group & Hunter PR are among the agencies believed to have worked with Kodak through the years on PR.
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EPR Editorial Team
EPR Editorial Team - Author at Everything Public Relations
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