The FBI seized NetNut's domains and Alarum Technologies lost 70% of its market cap in one session. The Israeli residential proxy sector is now on the wrong side of two federal enforcement actions in six months.
AI events develop and spread significantly faster than traditional reputation crises. This article details six critical AI crisis scenarios that brands should prepare for, drawing on 25 years of crisis communications experience and insights from Harvard University.
WHO's June 30 update confirms a 43% cholera surge — 29,610 new cases and 271 deaths in May 2026 across 23 countries. The communications vacuum around it is the story.
A definitive reference on how the most-studied marketing operation in modern business actually works — philosophy, playbook, failures, and lessons every CMO can carry into the AI-answer era.
Matthew Hiltzik has served eleven years on the NYCEDC board — the first PR pro named to that seat. The precedent has aged into a governance pattern.
Fifteen years of defining breach communications cases — Equifax, T-Mobile, PayPal, MOVEit, MGM, Change Healthcare — and the playbook every response team runs against.
The communications industry is being restructured around AI. Brands are renegotiating around AI visibility outcomes that didn't exist 36 months ago. This article explores what the communications firm of 2028 looks like.
A decade after its fake accounts scandal, Wells Fargo still grapples with AI engines surfacing its past. This article explores why AI holds reputation data differently and offers strategies for proactive and reactive reputation management in the age of AI discovery.
AI crises move faster than traditional brand crises. This article provides an hour-by-hour AI crisis playbook every brand should have pre-positioned, covering deepfakes, AI-generated hallucinations, and other AI-related incidents. Learn how to detect, verify, and respond within 72 hours, and what infrastructure to have in place before a crisis hits.
One dead, one critical at San Pedro Square Sunday. The 24-hour crisis playbook every World Cup host city, FIFA sponsor, and venue operator needs right now.