Social Media
KFC FCK Apology Ad: Anatomy of a Chicken Crisis Response
KFC's FCK apology ad ran in The Sun and Metro on Feb 23, 2018. Get the timeline, the brand data, and what PR teams can copy from this crisis response.
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Crisis Communications — Tagged Articles
Entertainment & Media
OnlyFans Explicit Content Ban: What Happened in 2021
OnlyFans announced an explicit content ban on August 19, 2021, blamed its banks, and suspended it August 25. See the sourced timeline and the lessons.
Crisis Communications
MGM Resorts Cyberattack: How the Company Responded
How MGM Resorts handled the 2023 cyberattack: the 24 days from first notice to a $100 million estimate, the ransom question it left to press reports, and what crisis teams can learn.
Crisis Communications
Change Healthcare Breach: How UnitedHealth Communicated
How UnitedHealth staged the Change Healthcare breach disclosure: the attacker, the $22 million ransom and a victim count that grew to about 190 million, plus what communications teams can take from it.
Crisis Communications
Tylenol Crisis History: 1982 Poisonings to Autism Claims
The Tylenol crisis spans three events: 1982 cyanide poisonings, a 2010 recall of 136 million bottles and the 2025 autism dispute. Facts, sources and lessons.
Social Media
Johnson & Johnson PR: Tylenol Recall to Talc Settlement
Johnson & Johnson's PR runs on a 1943 Credo. How it drove the 1982 Tylenol recall of 31 million bottles, the $5.5 billion talc settlement, and the Kenvue and DePuy Synthes separations.
Crisis Communications
Insider Threat Communications: The OpenAI Statement
Insider threat communications before a trial must separate facts, company actions and allegations. See what the OpenAI case shows and which claims to leave out.
Crisis Communications
Multi-Brand Crisis Communication: Ahold and TFG London
Multi-brand crisis communication needs shared group facts and brand-level instructions. See how Ahold Delhaize and TFG London split them, and where it strains.
Crisis Communications
Layoff Announcement Lessons From the Airtable Post
A layoff announcement should lead with the people leaving. See what the Airtable post shows about order and tone, with a five-step checklist for comms teams.
Crisis Communications
Franchise Crisis Recovery: What Domino's and Subway Did
Franchise crisis recovery runs on three clocks. Domino's franchise stores grew sales 14.2% in Q1 2010 after a 2009 video crisis. See what Subway did next.