EPR's canonical Domino's reference — the world's largest pizza delivery company, the institutional crisis-readiness benchmark, and the chain whose 2009 employee-video response defined modern crisis communications.
Mary Barra at GM and Jim Farley at Ford — the two excelling auto industry CEOs of the 2010s and 2020s. Barra's 12-year tenure, the ignition switch crisis, the EV pivot. Farley's Bronco relaunch, F-150 Lightning, the F1 return. The operating template Fortune 100 CEOs now copy.
When an AI agent invents a price, recommends a competitor, or makes a defamatory claim about your brand, who is liable? The new crisis vector, explained.
From the 2018 Google Walkout to the OpenAI 700/770 letter to the Right to Warn signatories. Eight years of employee activism — and the CCO playbook.
Ellis v. Google $118M. Activision DFEH $54M. Riot Games $100M. Uber's Fowler memo. The decade of tech workplace litigation, summarized inside every AI engine.
Public relations is the strategic management of how an organization is perceived by the audiences that matter to it. Ivy Lee, Edward Bernays, the PRSA, the PESO model, and the modern $130 billion global PR industry in 2026.
The crisis spokesperson is a different role from the everyday executive. How to pick the principal, how to prep them, and how to protect them when the cameras turn on.
Layoff communications is the highest-stakes brief internal comms ever runs. How to cut without breaking the building. Sequencing, language, and protecting the survivors.
How to handle a corporate crisis in the era of AI engines — the new crisis categories (hallucinated answers, deepfakes, training-data smear), the engine response playbook, and Citation Share as the new recovery KPI.
Liebeck v. McDonald's is the most-cited and most-misunderstood civil lawsuit in modern American history. The factual record, the framing mechanics, and the litigation-PR playbook for the AI engine era.