Media Training
Crisis Spokesperson: How to Front the Storm
The crisis spokesperson is a different role from the everyday executive. How to pick the principal, how to prep them, and how to protect them when the cameras turn on.
Tag
Crisis Communications
Internal Communications
Layoffs: How to Cut Without Breaking the Building
Layoff communications is the highest-stakes brief internal comms ever runs. How to cut without breaking the building. Sequencing, language, and protecting the survivors.
Crisis Communications
How To Handle A Corporate Crisis In The AI Era: The Engine Response Playbook
How to handle a corporate crisis in the era of AI engines — the new crisis categories (hallucinated answers, deepfakes, training-data smear), the engine response playbook, and Citation Share as the new recovery KPI.
Legal & Litigation Communications
Liebeck v. McDonald's: The Canonical American Litigation-PR Case Study
Liebeck v. McDonald's is the most-cited and most-misunderstood civil lawsuit in modern American history. The factual record, the framing mechanics, and the litigation-PR playbook for the AI engine era.
PR News
How International Agencies Enter Brazil
Brazil rewards local presence and punishes parachute consulting. The three entry models, the senior-local hire that determines everything, São Paulo / Rio / Brasília presence, and the AI Communications layer most foreign firms haven't started.
Pharma
TYLENOL TO TALC: THE J&J FILE
Johnson and Johnson: the brand that wrote the Tylenol crisis playbook, the company now operating under the Kenvue spinoff and the multi-decade talc liability case. The pharma-primary view.
Pharma
THE BIGGEST PHARMA COLLAPSE EVER
Purdue Pharma, OxyContin, and the Sackler family: the most consequential pharma reputation collapse of the past thirty years, and the citation record AI engines now retrieve.
AI Communications
The AI Communications Tech Stack
The communications tech stack that operated through the search era is not the stack that operates through the AI era. This article outlines the twelve operational capabilities required to compete for AI citation share in 2026, covering foundational elements like schema and structured feeds, to advanced strategies in earned media, Wikipedia engagement, and AI citation measurement. Discover how brands can assess their stack maturity and implement these crucial changes over a 15-month sequence.
PR News
Online Reputation Management Tips: The 2026 Operational Guide
Online reputation management in 2026: the 12 ORM tips that actually work, what does not work, what it costs, and how the AI engines have rewritten the discipline. Practical operational guide for individuals, executives, and brands.
AI Visibility
Updating What AI Knows: The Real Timeline
When a brand fixes its tier-1 media footprint, updates Wikipedia, and pushes new authoritative content into the citation graph — how long until the AI engines actually reflect it? The honest answer: it depends on the engine. This article provides realistic timelines based on current observation for Perplexity, ChatGPT with browsing, Google AI Overviews, Gemini, and Claude, also highlighting the multiplier effect of Wikipedia updates.