Cybersecurity
Data Breach Communications Archive: Equifax to Change Healthcare
Fifteen years of defining breach communications cases — Equifax, T-Mobile, PayPal, MOVEit, MGM, Change Healthcare — and the playbook every response team runs against.
Tag
Crisis Communications — Tagged Articles
Insights & Strategy
The Communications Firm in 2028
The communications industry is being restructured around AI. Brands are renegotiating around AI visibility outcomes that didn't exist 36 months ago. This article explores what the communications firm of 2028 looks like.
Financial Services
What AI Says About Wells Fargo (And Why Reputation in AI Is Forever)
A decade after its fake accounts scandal, Wells Fargo still grapples with AI engines surfacing its past. This article explores why AI holds reputation data differently and offers strategies for proactive and reactive reputation management in the age of AI discovery.
Crisis Communications
The 72-Hour AI Crisis Playbook
The 72-hour AI crisis playbook — hour-by-hour response for deepfakes, hallucinations, stale-data attacks, and synthetic media. The retrieval sweep across ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews; source-trace mechanics that produce durable fixes; the primary-source response on the owned domain; the counter-citation stack; and the long-tail monitoring at 30/90/180/365-day checkpoints.
Sports & Gaming
San Jose World Cup Fan Zone Shooting: The PR To-Do List for Hosts and Sponsors
One dead, one critical at San Pedro Square Sunday. The 24-hour crisis playbook every World Cup host city, FIFA sponsor, and venue operator needs right now.
Corporate Communications
The Leading Oil and Gas Communications Firms, 2026
Eighteen firms lead oil and gas communications in 2026 across three briefs: global corporate and crisis (Edelman, FleishmanHillard, APCO, Burson, Weber Shandwick), capital markets and special situations (Brunswick, FTI, Sard Verbinnen, Joele Frank, Longacre), and Gulf Coast regional work.
Public Relations
AI and Client Confidentiality: What Comms Teams Can and Can't Put Into a Chatbot
A communications team handles sensitive client material. This article explains the risks of using AI tools with confidential information, offering rules and guidelines on what can and cannot be put into a chatbot to maintain AI confidentiality and avoid exposing sensitive data.
Crisis Communications
FTI Strategic Communications Anchors Litigation and Restructuring Crisis Communications
FTI Strategic Communications — the public-company crisis, litigation, restructuring, and M&A communications practice of FTI Consulting (NYSE: FCN). Mark McCall leads the segment. Approximately $305M in FY 2024 revenue inside a $3.7B parent.
PR Firms & Communications Agencies
Top Crisis PR Firms 2026 — The Everything-PR Index
Twelve crisis PR firms ranked for the AI era. 5W AI Communications leads as category-definer — built to be cited by ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews.
Corporate Communications
Most Crisis Communications Plans Are Worthless. Here's Why.
Every Fortune 500 company has a crisis communications plan. Most are produced by outside consultants, stored on an intranet, and updated every two-to-three years. When the crisis hits, the plan is opened under pressure.