It's important to stay in touch with your target market, keep up with what's going on in their lives, and understand their needs. Being a stranger to your target market is one of the quickest ways to lose business when it comes to your target market.
Everything PR News interviews Craigslist founder Craig Newmark. The creator of one of the world's most successful Internet entities answers questions about his vision, Craigslist, and more importantly he teaches us that success is not just something you can monetize. It turns out, old philosophies and values still do apply.
Is Tony Hayward BP's biggest PR problem? Hardly. He is a PR liability. But at this point, any action BP takes will be scrutinized and dissected.
Britain's Culture Secretary Jeremy Hurt wants to rebuild the UK's IT infastructure. But, Waggener Edstrom has seen fit to insert their new "digital expert" into the discussion. It is clear the UK and much of the rest of Europe lag behind in digital engagement, so why would anyone argue? According to WE's John Silk, Britain should just create away. Or so it appears.
Prova.fm has created an opportunity for the general public to respond to BP's mismanagement. Prova.fm has recently launched an outlet for designers, artists, or anyone with an opinion to create a magazine advertisement which displays BP’s handling of the oil crisis.
Chatterscope is a reputation monitoring tool designed exclusively for Twitter. It tracks mentions on Twitter and automatically classifies the sentiment within each tweet, then charts these graphically.
The Community Manager position is hot right now. With all the excitement surrounding the community management position, you may be tempted to jump on the bandwagon and hire a community manager for your PR agency or for your biggest client--but, are you really ready?
Microsoft's Kinect stunned the Entertainment Expo, then the newness wore off. A motion sensing camera addition, is it enough of a technological advancement to carry XBox to the next level? Some say yes, and some say no. With all the disappointments in Microsoft initiatives recently, is Kinect just another hollow promise?
BP has a new PR strategy, that slowly shifts Hayward to a secondary position and pushes a more experienced pawn to the 8th rank.