PR News
Managing Negative Feedback: Social Media Marketing Campaigns
Social media marketing campaign is becoming a most popular and useful marketing option for business.
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strategy
PR News
Top Tips for Managing a Business Facebook Account
A business Facebook account is certainly a valuable marketing and publicity tool. But if it’s managed badly it can backfire on you and end up harming your business’ image.
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Attracting Top Talent for Your Small Business
There comes a time when a growing business needs help, and finding the right help is a challenging job for any business owner. Learn how to get the best candidate.
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Three Types of People You Should Never Employ
Choosing a new employee is never easy - however, keep an eye out for these three traits in any potential candidate to avoid the routine of hiring and firing.
PR News
Are Business Cards Still Relevant in the Social Internet Age?
Offering advice on why it's still useful to have a business card around, even when all your details are still available online.
PR News
Fresh & Easy California Jobs & Produce?
Reading through press releases this morning, I came across in interesting one from Tesco's Fresh & Easy brand in the US. The UK retail giant's local grocery store charm, now takes on a bit of corporate hyperbole via press release. An upscale grocery store announces a relaunch of their careers website? Why is this puzzling? Read and see why.
PR News
New Economic Indicator Found: Walmart Greeter Moves
If you have been wondering just how bad the world economy is, a story from MSN Money about Walmart becoming less "welcoming" may enlighten. According to the story, the US's biggest private employer is shifting their greet staff to other chores. In a cost cutting effort to optimize efficiency, the company Sam Walton built may have become a tad less friendly.
PR News
5 Things You Must Know about Email Marketing
With all the hoopla surrounding social media, people forget that email marketing is still highly effective. There are two main reasons why email works.
PR News
White House Responds to SOPA Petitions
It has not only been businesses that have been subjected to pressure from activists over the proposed Stop Online Piracy Act (SOPA) in the U.S.
PR News
The 12 Truths About Social
McCann Truth Central's 'truths' illuminate the impact of the social media landscape on consumers and brands.