Tagged: strategy

changes pr 0

Preparing for Change in PR

Benjamin Franklin once said, “By failing to prepare, you are preparing to fail.” Yet, few people heed his advice. Employees and management alike often view drills and preparedness plans as a nuisance – just...

seo public relations 0

Driving SEO with the Power of PR

As with other practices encompassed by Public Relations, SEO once existed as a separate silo in the general marketing community. However, the two disciplines now go hand in hand, as one helps to drive...

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