Cam Newton still trying to answer for post-Super Bowl presser
He came. He saw … and he lost. Then he just didn’t want to talk about it. Now, months after the Super Bowl, Cam Newton is still paying PR consequences for his less than...
Tagged: strategy
Fairfax County, Virginia Issues RFP For A PR Firm
The Fairfax County Economic Development Authority (FCEDA) in Virginia is seeking a full service public relations firm to promote Fairfax County as one of the world’s best business locations. The FCEDA is charged with...
What Value Is PepsiMoji’s Campaign?
Pepsi started an emojis campaign to brand their product, but for the most part, they are using typical emojis – nothing exclusively connected to Pepsi. Some feel the new campaign is Pepsi’s slant on...
Atlantic City – Moving Forward In Crisis
Atlantic City’s Mayor, Don Guardian, and the director of the Casino Reinvestment Development Authority (CRDA), John Palmieri, met this week with members of the Public Relations Council of Greater Atlantic City. The two spoke...
Advance Preparation May Save Verizon in Current Employee Strike
Verizon employees began their strike early in April protesting to the company’s plans to outsource jobs and transfer some work to other areas of the country. Leaving the company to face the largest strike...
Marijuana Goes Mainstream: Rebranding the Cannabis Culture
As the legalization of marijuana starts to become a national phenomena, with 23 states having legalized it in some capacity, marijuana marketing techniques are greatly in need of a refashioning. Cliche logos consisting of...
What Tech Companies can Teach the Finance Sector about Branding
Technology and all its subdivisions remain one of – if not the most – successful sectors of the market. As a culture, people seem more hooked on technology now, than drugs in the 70s....
The Growth of In-House PR
As public relations continue to grow as a field, one aspect that grows along with it is the development of in-house public relations. While most public figures and brands hire external PR experts to...
Crisis PR: Keeping Employees in the Know
When most companies think of crisis management, they think of handling the issue in the public sphere. However, more and more, companies realize the best approach to managing crises includes employees in the process....
PR pitfalls when education and PC don’t mix
A Maryland high school student followed the instructions on his English assignment to the letter…but it caused major social upheaval at his school. Soon, parents, teachers, and students were all offended, and various sides...
