Cam Newton still trying to answer for post-Super Bowl presser

cam newton super bowl press conference

He came. He saw … and he lost. Then he just didn’t want to talk about it. Now, months after the Super Bowl, Cam Newton is still paying PR consequences for his less than mature behavior after being whipped by Peyton Manning in Super Bowl 50.

In some cases, how an athlete reacts at a news conference, particularly if he doesn’t say much of anything, won’t make the news. But those rules change when you’re Cam Newton. Everyone realizes this, just as they know it’s not fair. But folks, public relations is not fair. Often, it’s a blood sport, where there are only winners and losers. And you rarely if ever just get to walk away and hope it gets better.

This is not without precedent. Warren Sapp, Randy Moss, and Keyshawn Johnson are names that come to mind when you think about players who were less than polite to reporters. But do we really believe these are the only players who have mouthed off – or refused to speak? Remember Marshawn Lynch? Of course you do, because the media kept on and on about his less than spectacular cooperation during press conferences.

Shortly after the aborted interview, Newton tried to sidestep the criticism by, of all things, quoting Vince Lombardi, but even that didn’t pass muster. Fair? Not remotely, but, again, this ain’t about fair. It’s about public relations.

It’s possible Cam Newton is beginning to understand. In a recent interview with Ebony Magazine, the star QB offered what could be considered both an explanation and the beginning of an apology: “The truth is, I represent something way bigger than myself … I’m doing it for my fans and my family, and I felt like I let them down.”

Newton went on to admit he was anxious, embarrassed, and stressed. He didn’t expect most people to understand, but there it was. It will not be enough for Cam haters – and there are many, but it should be enough of a shift for the QB to put the issue behind him and move on. Hopefully, he learned something. He plays with intense talent and passion, and that’s why people love him. He should also expect passion when it comes to how people feel about him.

About Ronn Torossian

Ronn Torossian is the Founder and CEO of 5W Public Relations. He is an experienced leader in the public relations industry with over 20 years of experience. Ronn Torossian has been named as Public Relations executive of the year by the American Business Awards, and has run countless award-winning Public Relations programs.

Ronn Torossian

Ronn Torossian is the Founder and Chairman of 5WPR, one of the largest independently-owned PR firms in the United States. With over 25 years of experience crafting and executing powerful narratives, Torossian is one of America’s most prolific and well-respected Public Relations professionals. Since founding 5WPR in 2003, he has led the company’s growth, overseeing more than 275 professionals. With clients spanning corporate, technology, consumer and crisis, in addition to digital marketing and public affairs capabilities, 5WPR is regularly recognized as an industry leader and has been named “PR Agency of the Year” by the American Business Awards on multiple occasions. Throughout his career, Torossian has worked with some of the world’s most visible companies, brands and organizations. His strategic, resourceful approach has been recognized with numerous awards including being named the Stevie American Business Awards 2020 Entrepreneur of the Year, the American Business Awards PR Executive of the Year, twice over, an Ernst & Young Entrepreneur of the Year semi-finalist, Metropolitan Magazine’s Most Influential New Yorker, a 2020 Top Crisis Communications Professional by Business Insider, and a recipient of Crain’s New York 2021 Most Notable in Marketing & PR. Torossian is known as one of the country’s foremost experts on crisis communications, and is called on to counsel blue chip companies, top business executives and entrepreneurs both in the United States and worldwide. Torossian has lectured on crisis PR at Harvard Business School, appears regularly on CNN & CNBC, is a contributing columnist for Forbes and the New York Observer, and has authored two editions of his book, “For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations,” which is an industry best-seller. A NYC native, Torossian is a member of Young Presidents Organization (YPO), and active in numerous charities.

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