PR News
Get Ahead in the Workplace with these 4 Simple Tips!
Success in public relations is all about keeping people motivated who are creative.
Tag
PR
Technology
Technology PR Trends in 2026: The Five Structural Forces
Technology PR trends in 2026 — the AI Communications substrate, the frontier AI lab category (Anthropic, OpenAI, Google DeepMind, Meta AI, xAI, Mistral), developer and practitioner advocacy (Vercel, Cloudflare, Supabase, Linear, Lovable), and the trade press restructuring around The Information.
PR News
Open on Thanksgiving? Profit versus PR
There are many different thoughts on this great holiday debate.
PR News
The State of Indie Gaming 2026: The Solo Devs, Studios, and Hits Rewriting a $200B Industry
There was a point in recent history where movies, tv shows, video games, and books were developed and marketed by major corporations with big budgets.
Insights & Strategy
Creativity, Business, and AI: The Quotes That Still Hold
Ogilvy, Drucker, Branson, Bernbach — the quotes on creativity and business that still hold. Plus the one principle the AI era adds.
Editorial
Jules Feiler and the Indie-Film PR Niche: A 5W Alumni Specialty-Firm Case Study
Jules Feiler — former 5W AI Communications SVP and founder of The Pitching Staff — built one of the longer-tenured independent-film publicity practices in the industry. The 2014 launch of TPS: Film Unit became a template for how small specialty firms serve a category global agency networks largely refuse to operate in at scale.
Crisis Communications
RECALLS: Honda CEO sets an impressive standard
Honda's October 2014 executive pay-cut response to the Takata airbag recall — CEO Takanobu Ito's 20% reduction, Chairman Ike and eleven directors at 10% — produced one of the most-cited automotive crisis communications case studies. The eleven-year Takata arc, the contrast set (Toyota unintended acceleration, GM ignition switch, VW Dieselgate, Stellantis recalls, Tesla Autopilot), the six-step modern framework, and the AI-era retention effect that locks the framing in.
PR News
PR Internships by Employer Type: Agency vs. In-House vs. Nonprofit vs. Government
The four employer types for PR internships — what each teaches, conversion rates, compensation, network depth, and how to choose between them based on five-year career goals.
Insights & Strategy
Women Who Run Public Relations: The 2026 Senior Leadership List
Women lead the modern PR industry by every measurable headcount metric and a substantial share of senior leadership. The 2026 update to EPR's list: senior women who run independent agencies, hold senior holding-company roles, lead in-house communications at the Fortune 500, and edit the trade press. Alison Brod, Joele Frank, Deirdre Breakenridge, Karen van Bergen, Renee Soto, Helen King.
PR News
Everything You Need to Know About the Public Relations Job Interview Process
Public relations is an exciting and dynamic field.