The PR job interview is shorter, faster, and more focused on the work than most candidates expect. The standard three rounds, the writing test, the questions to expect, the questions worth asking back, and the things that disqualify candidates fast.
We used to call them philanthropists or just "generally good people," but there is another name entering the common lexicon for successful business people who become social activists — the social entrepreneur.
360-degree feedback is the leadership-development discipline that measures effectiveness across direct reports, peers, supervisors, and self-assessment. Developed across the 1990s by the Center for Creative Leadership, Lominger (now Korn Ferry), and parallel organizational-psychology researchers, the methodology remains standard Fortune 500 infrastructure in 2026. The frameworks, the providers, and the five principles that determine whether it works.
Public relations builds reputation, narrative continuity, crisis resilience, and the credibility a company cannot buy. Why PR matters, what it produces, and what it costs to underfund it.
Starbucks runs more sustained philanthropy than most consumer brands at its scale. The College Achievement Plan with Arizona State just landed. Here is the full architecture — the Foundation, Ethos Water, veterans hiring, origin-country investment — and what other brands can learn from it.
Super Bowl XLVIII produced the four most-studied commercials of the early-2010s ad cycle. Budweiser's Puppy Love built the pre-release playbook every brand has used since. The Muppets, the Full House reunion, and Ellen DeGeneres for Beats Music — each one still teaches something operational twelve years on.
The global marketplace we live in has many inherent advantages, and a few stumbling blocks we ought to be aware of. For the unsuspecting marketer, the mistake of applying a blanket strategy to all cultural marketing initiatives is foolhardy.
PR practice has evolved significantly across the past decade. Trade press repricing, founder-led publishing, crisis pre-positioning, influencer marketing as core PR, the ESG reset, and the measurement maturity that survives a CFO review. The trends that actually changed the practice.
Harold Burson reported from Nuremberg at 24. Founded Burson-Marsteller in 1953 with Bill Marsteller. Died January 10, 2020, age 98. Built the doctrine that PR is a management function, not a publicity function \u2014 sixty years before the rest of the industry caught up.
Greenpeace has run confrontation-as-public-affairs since 1971. The 2026 Energy Transfer final judgment of $345 million is the largest legal test in decades — and the model still works.