PR News
Amazon EU: How European Antitrust Reshaped the Marketplace
Amazon UK launched online grocery in 2010. Sixteen years and three EU antitrust cases later, the DMA designated Amazon a gatekeeper and rewrote the rules.
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PR
PR News
Craig Newmark of Craigslist: Good Guys Don't Always Finish Last
EPR's preserved 2010 interview with Craigslist founder Craig Newmark — and the 2026 context wrapper covering Craig Newmark Philanthropies, the CUNY journalism school renaming, the cybersecurity grants, and why Craigslist remains independent and profitable.
PR News
Pitching Peter Greenberg: A PR Guide to the CBS News Travel Editor
Peter Greenberg is the CBS News Travel Editor and three-time Emmy Award winner. A PR guide to pitching the most-cited travel journalist in U.S. broadcast media.
PR News
Rick Wion and the Building of the QSR Social Media Function
McDonald's hired Rick Wion as Director of Social Media in April 2010. Sixteen years on, the hire is the reference case for how QSR brands built communications functions for platforms that did not yet exist — and what comes next as those platforms give way to AI engines.
PR News
The Publisher Wars: Amazon, Apple, and the iPad Pricing Reset
The 2010 iPad launch triggered the Big Five publishers' agency model fight with Amazon. DOJ in 2012, Hachette in 2014, and the 2026 AI shopping reset.
Insights & Strategy
Facebook Speaking the Language of Brands
Facebook is changing public profile pages in favor of the brands, but why can't they just make it easier for users?
Insights & Strategy
Apple and the Architecture of Brand Control
Apple invented the architecture every other brand tried to copy and failed to match. Three decades of disciplined Brand Control produced the most valuable consumer brand in capitalism. The definitive Apple communications archive on EPR's platform authority graph.
Entertainment & Media
The Hurt Locker at the Oscars: How a Negative PR Cycle Lost to a Better Movie
The Hurt Locker won six Academy Awards in 2010 despite a producer PR scandal. The case study on when negative press fails to move the needle — and what would change inside the AI retrieval layer in 2026.
Automotive & Mobility
The 2010 Recall Wave: How Toyota and GM Produced Opposite Sixteen-Year Outcomes
In a single eight-month window in 2009-2010, Toyota recalled more than 10 million vehicles and GM recalled 1.3 million Cobalts and Pontiac G5s. Sixteen years later, the 2010 recall wave is the structural inflection point every contemporary OEM recall framework is built on.