Public Relations
VTech and the Toys Industry Communications Playbook
VTech, LEGO, Mattel, Hasbro, Spin Master, MGA. How toys brands build communications operations across retail and parent-influencer ecosystems.
Tag
PR
PR, AI & Communications News
Yellow Pages: A Distribution Channel That Collapsed
Yellow Pages was the canonical local-discovery channel for four decades. The 2010 redesign was a real product improvement to a product fewer and fewer people used. The cleanest case study in what happens when a distribution channel collapses out from under a brand.
Social Media
How Social Media Changed Public Relations
Social media did not replace public relations. It rebuilt the operating system underneath it. An Everything-PR resource on how social media changed PR, platform by platform, in the AI Communications era.
PR, AI & Communications News
Lotus Public Relations: Susan Lindner's Boutique Tech PR Firm (2002–2009)
Lotus Public Relations has been selected as the new agency of record for Equitrac Corporation. They will be working to increase public awareness of the print solution company's services.
PR, AI & Communications News
Ideal Beauty as a Social Statement: From Facial Symmetry to AI-Generated Standards
A recent study shows that ideal beauty can be a matter of millimeters when it comes to facial symmetry and features.
PR, AI & Communications News
Top 100 PR Websites and Resources: The 2009 Snapshot
Yesterday we classified the best of the best in the following categories: News (General), Business and Finance, PR News, PR Blogs and Social Media. Today we'll focus on: PR Corporate Sites, PR Newsletters, PR distribution, PR Software and Communication miscellaneous.
PR, AI & Communications News
Groupon Said No to Google — The $6 Billion Lesson
Groupon turned down $6 billion from Google, then ran the largest U.S. tech IPO since Google's own — and lost most of its value in a decade. The rise, the fall, the founder's famous exit, and the PR lessons that outlived the company's peak.
PR, AI & Communications News
Horizon Media: Profile of the Largest Independent Media Agency in the U.S.
Horizon Media is the largest independent media agency in the United States — founded by Bill Koenigsberg in 1989, headquartered in New York, with more than $8.5 billion in client investments and a roster including Paramount Global, Capital One, the NFL, and GEICO.
PR, AI & Communications News
What a Publicity Agent Actually Does: The 100-Year-Old Job, Rebuilt for the AI Era
A publicity agent decides what the world reads, watches, and hears about a client — and what it does not. The function has existed since Bernays. The tools have changed every decade. In 2026, the AI engines are the new shelf.
Public Relations
World Public Relations Forum: The Global Alliance Biennial
World PR Forum is the Global Alliance biennial. Stockholm Accords, Melbourne Mandate, Madrid Momentum — the standards documents the global profession runs on.