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Marketers Use Data Management Platforms to Drive Higher ROI
PR News

Marketers Use Data Management Platforms to Drive Higher ROI

There is a vast amount of advertising – and customer-related data available, and marketers need to make the best of it. This means they need to use the best solutions to gather this data and find the most suited methods in order to drive the highest ROI. In order to harness this large amount of information marketers turn to data management platforms (DMPs), as a new report shows.

Editorial Team ·
Pitching Notes Allows PR Professionals to Share Their Experiences with Reporters
PR Insights & Public Relations Strategy

Pitching Notes Allows PR Professionals to Share Their Experiences with Reporters

In a public relations professional’s life there is always a moment when they have to contact a reporter for the first time to pitch an article or a piece of news. In order to do that, PR people do as much research as possible on that reporter – subjects covered, style, brands etc. Pitching Notes is a free website that helps PR professionals share the experiences they’ve had with reporters.

Editorial Team ·
A Visual Guide to Dealing with Difficult Clients [INFOGRAPHIC]
PR News

A Visual Guide to Dealing with Difficult Clients [INFOGRAPHIC]

As any service provider from across varied lines of business will tell you, dealing with clients is not always a very easy task, as people, their expectations and habits are different. An infographic compiled by Ciplex, a digital marketing and creative agency, shows 15 types of clients and their characteristics. Moreover, and perhaps most important, the infographic offers some “care and feeding instructions” for each identified type.

Editorial Team ·
Edelman Joins #GivingTuesday Initiative, Announces Global Citizenship Program Results
PR Insights & Public Relations Strategy

Edelman Joins #GivingTuesday Initiative, Announces Global Citizenship Program Results

Edelman has joined the #GivingTuesday initiative as part of their global citizenship program. The company also announced the results of a broader such initiative launched earlier this year, the 603 global citizenship initiative to support hunger and poverty alleviation as a way of celebrating its 60th anniversary. From July 16 through September 13, the company’s employees in over 60 offices worldwide were involved in 60 days of professional and general volunteerism and fundraising. Edelman managed to contribute USD 1,047,352 in monetary and in-kind donations to the United Nations World Food Programme (WFP) and over 70 hunger and poverty nonprofit organizations worldwide.

Editorial Team ·