PR

PR Tips for Insurance Companies

Hill+Knowlton Strategies Promotes Amy Rosenberg to Executive Vice President

Amy Rosenberg, graduate of Clark University, has been promoted to executive vice president and U.S. director of media relations for Hill+Knowlton Strategies and will serve as an active member of the senior leadership team.

Claudia Dressler, PRCo Germany Director: Exclusive PR Interview

MyLocalReporter: Refined PR Pitches for Better Journalist Retention

MyLocalRepoter allows small businesses and professionals to proactively pitch their news story ideas to hyper-local news media professionals based on industry niche and geography.

Top 50 iPhone Apps for PR Pros

A long tradition at Everything PR, the Top list returns today with a list you requested many times in emails and comments. The Top 50 iPhone Apps for PR Pros gives you easy access to some of the best tools in the industry to manage PR campaigns on-the-go. There are 5 categories, with 10 apps each. We will follow up to complete with 50 Android apps.

Getting Back to Basics for Effective Email Marketing

If content is king in email marketing, relevance is the throne. It does not mater how catchy, profound or expensive your content is if it is not presented ideally given your customer.

The Week in Review, PR People Moves

From Allison+Partners to Ketchum, the PR firms we look up to showed once again that hiring and promoting the right people is the secret recipe to success.

Free-Range Social Media: No Cruelty, Just Better PR

What if we were to tweet like we eat? A careless consumer, who eats fast food with abandon for the sake of comfort and convenience would recklessly post information with little or no attributions to original authors, sincerity or value add for our customers – we would post just to be posting. A conscious consumer, who is aware of where her food comes from and how it was treated, would post tweets that were not merely gratifying, but invigorating, providing fuel to be better at what you and your followers do.

Travel PR: Travel Companies Tap PR Firms for Extra Buzz

Google is showing clear intent in taking over the travel sector, with a recent acquisition of Frommer’s guides, and other moves like the recent Zagat deal, Google+ Local, and so on. If travel companies don't step up their marketing and PR efforts, competition and Google will crush them.

Breaking News: Edelman with a Poptent on Top, for Crowdsourced Video PR [Updated]

When Edelman decide to crush competition, they crush it real good. Take a look at what the world’s largest public relations firm decided to do, to gain even more momentum.