PR has a bad rap: It’s deceptive. It’s “spin.” It’s manipulation. Where do such perceptions come from? Are they true? And most importantly, since nobody wants to be manipulated, could negative consumer opinions of PR keep them from receiving a message?
5W, one of the world's leading public relations firms, has announced having added Repechage to their roster of wellness brands. Ronn Torossian's high powered PR firm has been tagged to increase awareness about Repechage's products and services, according to the news.
Porter Novelli is the new agency of record for Aston Martin in China, and will be in charge of building social media, lifestyle and auto media and influencer relationships.
An open invitation from NASA to all agency’s social media followers, to register in a new NASA Social event for a chance to go behind-the-scenes and learn more about NASA aeronautics, science and other projects at the agency’s Dryden Flight Research Center on Edwards Air Force Base in California.
If growing your skillset in the name of being a true public relations expert is a necessity for your business, here are five Chicago-based PR events to check out in 2012.
Glenfiddich has recently appointed Porter Novelli as its PR agency in charge of global consumer PR. The agency has been awarded a six-figure brief after winning a four way pitch.
With a strong PR partner at its side, Room Key is now ready to compete against industry players like Expedia and Travelocity, as well as newer players including Global Hotel Exchange and Google Hotel Finder.
The investment in Shout Communications Korea is part of Waggener Edstrom’s aggressive global strategy, which already includes expansion in Australia, India and South Africa.
Before the launch of a new ship, the Carnival Breeze, M&C Saatchi PR was chosen to handle Carnival Cruise Lines consumer and trade PR in the UK. M&C Saatchi PR’s mission is to help enhance the visibility of the Carnival brand in the UK through national, lifestyle, consumer, social and trade travel media.
Social networking, mobile, online, TV, tablets – all ways of interaction but also of distraction, and this might offer brands several promotional opportunities as the new “Time Spent with Media: Consumer Behavior in the Age of Multitasking” report points out.