The Internet is one of the most important tools you have today for improving business, whether that means building your brand, attracting customers or increasing sales. Shanna Mallon gives you a few tips to harness the power of your Web copy.
Sales figures for carbonated soft drinks hit the historically low 1996 levels and have marked seven consecutive years of decline in 2011. Only Dr Pepper, Sprite, Diet Mtn Dew and Fanta are reporting growth, according to Beverage Digest.
Nielsen has just revealed a new measurement tool today that strives to bring the accuracy of TV advertisement monitoring to the campaigns ran on digital channels.
Ketchum will provide public relations support to increase awareness and sales of the Husqvarna brand and its professional and consumer-focused products and services, including chainsaws, trimmers, lawn mowers and garden tractors.
The new arm will focus on incubating media, marketing and public relations-related services and technologies that advance the industry and provide valuable tools to brands and media properties.
Furia Rubel added the Bucks County Bar Association; Corodemus & Corodemus, L.L.C.; Para-Plus Translations, Inc.; and The James A. Michener Art Museum to its client roster.
A look at PR stunts by Everything PR contributor Thorpe Breaks: PR stunts are the one thing celebrities and brands rely on to get them those extra column inches.
GoGo Cast has recently released a micro-targeting advertising solution called GoGoMobile, designed to improve ROI by delivering offers to consumers, when and where the shopper wants them.
